Building a premium brand in the minds of consumers goes far beyond creating a nice logo and slogan. It requieres an ability to consistently deliver on the promises made to consumers. Additionally, there must be clear communication of core values and internal mantra’s that guide decision making company wide. Further still, a trainable and duplicatable […]
There’s not much to say about this chart other than to say, “How crazy is that market?” Some stories don’t require much information to understand. I’m keeping this one short, like a KISS! Not that kind of KISS, this kind. Keep It Simple and Stupid.
To what extent do marketers persuade and influence consumers in their consumption by appealing to (subconscious) senses and is considered manipulative. It is well known that people use, and are influenced by their senses all of the time, whether conscious or subconscious. In order to influence consumers in their decision making process marketers are using […]
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Big Box vs. Mom-and-Pop
Our class Saturday really got me considering where I land in the debate over Big Business vs. Mom-and-Pop establishments. As luck would have it, there are many blog posts and articles about this very topic so I will do my best to form at least one original thought here. One blog in particular hypothesized an […]
Hello all! Today I am going to retell a marketing strategy that Taco Bell implemented in 1996 to drive up sales for a brief period. On the morning of April 1st, 1996 an ad was placed in the New York Times with a headline that stated the following: “Taco Bell Buys the Liberty Bell.” In […]
It has been said that “creative without strategy is called art; creative with strategy is called ‘advertising’.” The recently published book, “D&AD 50” celebrates the last half century of commercial creativity. D&AD (Designers & Art Direction) began in 1962 when a group of…you guessed it, designers and art directors came together to celebrate creative communication […]
OK. So I started off the “D” installment in our CIM series stumped. I was thinking broadly and perhaps too academically about “driving demand”. Then it dawned on me to ask me what drove my demand of products, goods, services and chocolate. Oops, sorry. Craving crept in. So, self, I asked — what draws you […]
Posted by Team J, Robin Follman-Otta, Sandro Siles Get Your Product to Market in Six Steps You’re the best person for the job, so get started. BY TAMARA MONOSOFF | May 7, 2009| “I have an idea but I am confused as to how to get it to market” Here is my new attempt at blogging since […]