What is an International Marketing Channel? An international marketing channel is the channel used in order for a firm to get the message of their product or services to foreign consumers. Because marketing is an interdependent process, this may extend the length of the marketing channel as there may be more intermediaries necessary to accomplish […]
With the rapidly growing globalization, the distinction between marketing within an organization’s home country and marketing within external markets is disappearing very quickly. Keeping this in mind, organizations are modifying their marketing strategies to meet the challenges of the global marketplace while trying to sustain their competitiveness within home markets. The four Ps of marketing—product, price, […]
As globalization continues, several industries in particular have benefited more than others. Some of these industries include technology, financial services, consumer products, and construction just to name a few. The technology industry in particular has benefited more than most. It is expected to reach revenues of $398 Billion in 2019. Some of the top companies […]
Expanding your business globally can be an amazing opportunity for any business. However, successfully branding your business in a global scale can be fore challenging. We recently came across an article from Certona talking about the major struggles any company will face when transitioning into a global business model. The biggest issue to overcome is […]
Amazon is ranked as the world’s 2nd largest global retailer with sales around $233 billion US even though its market capitalization is the largest at $778 billion. Amazon has dominated e-commerce with 49% market share although in the United States, as of December 2018, e-commerce represents only 11% of all retail. One product that has […]