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Team10

Global Expansion Case Study: Taco Bell

Taco Bell is arguably one of the most famously recognized brands not only in the United States, but on the international playing field as well. The company has worked establish itself as more than just a place for quick meals, but also for snacking and late-night stops, targeting a younger consumer base. Taco Bell has […]

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Team13

The Power of Social Media

Social media is more than just a tool for socially engaging online with friends and family. Platforms such as Facebook, Instagram, YouTube, What’s App, and others, created an opportunity for companies to reach their potential customers on a global basis. The amount of data recorded and analyzed by these platforms’ complex algorithms is sufficient to […]

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Team12

Apple – Localizing the Message

Irrespective of the country that you are in, put the logo of a bitten apple and most people will immediately identify the brand. The two-dimensional outline of a half-eaten apple is synonymous globally with iPhones, MacBooks and technological innovation. Apple Inc. is one of the most well-known and valuable companies in the world and as […]

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Team12

Red Bull – Marketing with Wings

Red Bull was initially launched as a small Austrian company to sell a product that was inspired from an Asian tonic – all of this at a time when energy drinks was a completely foreign concept to its customers. The company started with some discouraging first reactions and a general belief that there was no […]

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Team06

Cryptocurrency for B2B eCommerce Payment

The term “cryptocurrency” refers to the encryption technique which is used to generate the currency and to verify the payments. Cryptocurrency supports “smart” self-executing contracts and used for a wide variety of applications. It uses decentralized technology and also allows anonymous payments. It does not have any physical representation like euros or dollars, and it […]