Nandini “Nan” Patel Executive Summary: Trump Administration’s Clean Car Standard Rollback The Trump administration, through the Department of Transportation (DOT) and National Highway Traffic Safety Administration (NHTSA), announced a major policy shift by slashing federal clean car standards. The new initiative, titled “Freedom Means Affordable Cars,” relaxes fuel economy requirements on automakers for gasoline-powered passenger cars and light […]
By: Marc Callahan Global Marketing Channels for International Audiences Global marketing channels are the ways a product reaches customers in another market. For a Broadway or West End musical, that journey can take several dramatically global forms. A show may begin in one theater. However, if it succeeds, the next question is how it reaches […]
I’ve seen Home Alone 1, 2, and 3 a dozen times growing up, but never in English. My father bought a cheap Hindi-dubbed copy while we were visiting India, and it was the only version I saw as a kid. The whole family was white, but they only spoke Hindi! I understood the story and felt all […]
Would you trust a supplier with the idea for your next bestselling beauty product? Global B2B marketing isn’t just about having the best product. It’s about convincing another company that you are the right partner. Imagine you’re launching a new skincare product that you believe could become your brand’s next bestseller. You’ve spent months developing […]
We all know and love McDonald’s for its recognizable brand, tasty meals, iconic yellow branding, and fast-food experience. There are more than 45,000 McDonald’s locations across more than 100 countries worldwide. However, just because it is McDonald’s does not mean that the marketing and products remain the same everywhere. A global brand does not have […]