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Global Marketing

Gasoline Experience

For this blog post, we would like to talk about the international experience of gas stations. This came to mind in our recent travels to Switzerland and was unaware of the customs there. Switzerland is a beautiful country that has amazing natural site seeing. Greenfields, old wooden structures, and the massive alps are some of […]

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Global Marketing

Tesla’s “$0 Marketing Budget.”

Tesla, Inc., formerly Tesla Motors (2003–17), is an American electric vehicle manufacturer. It was named after Serbian American inventor Nikola Tesla and was created in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. Tesla Motors was established to create an electric sports car. Tesla’s chief executive officer (CEO) was Eberhard, and its chief financial […]

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Global Marketing

How Apple’s iPhone Dominated the premium Smartphone Market

Despite making some controversial moves over the years, the iPhone nonetheless remains the top dog in the smartphone market. In 2007, Apple shook up the smartphone industry when the company unveiled its first-ever smartphone called the iPhone. With its simplistic design and user-friendly interface, the iPhone later became the consumer’s top choice for smartphones worldwide […]

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Global Marketing

Nintendo Switch: The switch to a portable gaming console

Nintendo is a multinational company that manufactures, develops home entertainment products such as Nintendo Switch. Fusajiro Yamauchi founded Nintendo in 1889 in Japan. Ever since its launch, the brand has released many products over the years, such as Game Boy, Nintendo DS, Wii, and Nintendo Switch. Nintendo is ranked the third biggest video game company. […]

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Global Marketing

7 C’s of Pricing Internationally

The pricing decision is influenced by a number of variables. Costs, required rate of return, marketing and marketing mix priorities are all internal factors of the company. Others, such as market competition, consumers, demand and supply, environmental factors, and government policy are external factors of the business. Both of these considerations must be taken into […]

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Global Marketing

Price Skimming: JBL

Prices are almost never the same in international markets and vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, and differences an abundance of situations. Even more so, prices are historically, vastly different in international markets, and the long standing trend will keep it this way. Across different industries, consumer products […]

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Global Marketing

Tokyo Disneyland

Disneyland has been an amazing venture for the Disney Group. After the success of Disneyland, the new Disneyworld in Florida was just as groundbreaking. Because of the success, Disney has opened parks in Hong Kong, Japan, China, and France. My experience at Disneyworld has always been close to perfect. What is truly amazing about Disneyland/world […]

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Global Marketing

White Claw’s Global Attack Strategy

6 Ways to Improve International Market Launches through Pricing Since the boom of the Internet, difficulties in international expansion have been reduced considerably easier for brands aiming establish their business globally through various channels. Loyal consumers in international markets can research product offerings, price points, and discounts of what their favorite product is valued at […]