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Global Marketing

Customer Intelligence in the Global Market

Core Definition Customer Intelligence is the process of collecting and analyzing data regarding customer demographics, behaviors, and preferences. Instead of relying on corporate intuition or guessing, organizations use empirical customer data to drive strategic business decisions, create better products, and improve the user experience. The Two Pillars of Data Collection To build complete customer intelligence, […]

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Global Marketing

How Punchdrunk Scaled the Unscalable: Global Lessons

As an opera director, I often think about what happens when a Punchdrunk production moves from one place to another. The world around it can change. But I am not sure I want a Sleep No More in every city any more than I want every city to have exactly the same restaurants, stores, and cultural experiences. […]

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Global Marketing

Glocalization of FMCG Brands in African Markets

The concept of glocalization has been tested for the past decade, yet it is still relevant. It stems from the two words ‘global’ and ‘localization’. According to Acclaro, a Japanese economist came up with this term in the 1980s, and it was introduced by Sociologist Roland Robertson in The Harvard Business. Glocalization combines global and local […]

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Global Marketing

Why NVIDIA Makes Lousy Computer Chips for China

NVIDIA, if you are unfamiliar with the company, designs some of the world’s most advanced computer processors. Most consumers know NVIDIA for its graphics cards, which make video games look better and run more smoothly. Many video-game enthusiasts build their gaming PCs from scratch, and one thing they like to brag about is which graphics […]

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Global Marketing

Taylor Swift Ticket Pricing

Is it actually cheaper to fly to Europe to see her show than go locally? It has been rumored on the internet since Taylor Swift began her Eras Tour that it would be cheaper for you to purchase a ticket at one of the European stops, the flight there, and hotel stays than it would […]