Before Amazon Fresh moved into my neighborhood, the building had been home to a beloved Toys “R” Us. There is some irony in Amazon occupying the former home of a retailer that online shopping helped push toward bankruptcy, only for Amazon Fresh to suffer a similar fate, at least in physical retail. After the toy […]
Core Definition Customer Intelligence is the process of collecting and analyzing data regarding customer demographics, behaviors, and preferences. Instead of relying on corporate intuition or guessing, organizations use empirical customer data to drive strategic business decisions, create better products, and improve the user experience. The Two Pillars of Data Collection To build complete customer intelligence, […]
As an opera director, I often think about what happens when a Punchdrunk production moves from one place to another. The world around it can change. But I am not sure I want a Sleep No More in every city any more than I want every city to have exactly the same restaurants, stores, and cultural experiences. […]
The concept of glocalization has been tested for the past decade, yet it is still relevant. It stems from the two words ‘global’ and ‘localization’. According to Acclaro, a Japanese economist came up with this term in the 1980s, and it was introduced by Sociologist Roland Robertson in The Harvard Business. Glocalization combines global and local […]
NVIDIA, if you are unfamiliar with the company, designs some of the world’s most advanced computer processors. Most consumers know NVIDIA for its graphics cards, which make video games look better and run more smoothly. Many video-game enthusiasts build their gaming PCs from scratch, and one thing they like to brag about is which graphics […]