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Global Marketing

Dynamic Pricing

What is Dynamic Pricing? Well, it’s a pricing strategy used for setting the cost for a product or service that is highly flexible, like that of airline tickets. This type of pricing allows the price to change in real-time in response to market demand. Most of these price changes are controlled by pricing bots that […]

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Global Marketing

Russia publishes list of “parallel imports” goods

By: Bianca and Mimi After Russia’s invasion of Ukraine, many global companies halted sales to them in response. However, the government in Moscow recently announced that they would allow parallel imports. This system allows Russian companies to purchase goods from any country outside of theirs, that earlier purchased their goods legally. Parallel goods serve as […]

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Global Marketing

International Pricing Issues

As the world moves even more towards the digital side of things, selling products internationally has never been more attractive. Even more so now that people have gotten comfortable with online shopping since COVID-19. Although quite a few issues arise when pricing products for international purchase. This article highlights a few of those obstacles. Export […]

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Global Marketing

#DoUsAF(Lay)vor

Lay’s is a brand of potato chips that was founded in 1961 under PepsiCo. Lay’s is now sold in over 200 countries, and is the most popular brand of chips in the world. Starting out with plain Lay’s potato chips to barbecue chips to Sour Cream and Onion, Lay’s has created a wide variety of […]

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Global Marketing

Wheat Surges Amid Fears of Shortages as India Restricts Exports

By: Bianca and Mimi Wheat has recently jumped to a record high in terms of exchange rates, after India made the move to restrict exports due to a scorching heat wave. Managing price escalations can be difficult in international markets, especially when it comes to exports. While there was no significant drop in wheat output […]

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Global Marketing

PepsiCo & Kendall Jenner

Marketing plays a huge roll in the success of a company and their brand awareness. PepsiCo one of the largest multi food and beverage conglomerate in the world. Since its incorporation PepsiCo has done an outstanding job creating brand awareness and brand loyalty through various subsidiaries and marketing campaigns. Like many companies all it take […]

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Global Marketing

Tiffany & Co.’s Mark on the World

Tiffany & Co. is a leading luxury jewelry and specialty retailer globally. Founded in New York in 1837, Tiffany & Co. has been able to open 326 stores across the world, including in the United States, Asia-Pacific, Japan, Europe, Canada & Latin America, and other emerging markets (Sabanoglu, 2021). Selling jewelry, fragrances, watches, personal accessories, […]

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Global Marketing

Coca-Cola: Values and Emotions

         The most recognized beverage company in the world has not risen to such heights solely based on their product. Coca-Cola has set the global standard for food and beverage companies, not only in terms of financial success, but also in uplifting communities all around the world. With over 500 individual products, spread across over […]