We all know and love McDonald’s for its recognizable brand, tasty meals, iconic yellow branding, and fast-food experience. There are more than 45,000 McDonald’s locations across more than 100 countries worldwide. However, just because it is McDonald’s does not mean that the marketing and products remain the same everywhere. A global brand does not have […]
Vietnam’s Real Estate Growth and the Arrival of a Global Brand Real estate, an interesting subject that has been continuously mentioned by developing countries as both a drive for their economic expansion and a potential constraint of value creation. While rising prices of real estate can boost the economy’s rate of expansion, critics argue that […]
Before Amazon Fresh moved into my neighborhood, the building had been home to a beloved Toys “R” Us. There is some irony in Amazon occupying the former home of a retailer that online shopping helped push toward bankruptcy, only for Amazon Fresh to suffer a similar fate, at least in physical retail. After the toy […]
Core Definition Customer Intelligence is the process of collecting and analyzing data regarding customer demographics, behaviors, and preferences. Instead of relying on corporate intuition or guessing, organizations use empirical customer data to drive strategic business decisions, create better products, and improve the user experience. The Two Pillars of Data Collection To build complete customer intelligence, […]
As an opera director, I often think about what happens when a Punchdrunk production moves from one place to another. The world around it can change. But I am not sure I want a Sleep No More in every city any more than I want every city to have exactly the same restaurants, stores, and cultural experiences. […]