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Global Marketing

Lost in Transcreation: Why the Best Global Slogans Aren’t Translated

When Coca-Cola first reached China, shopkeepers “translated” the name Coca-Cola themselves. They picked any characters that sounded roughly like “Coca-Cola,” and some signs ended up reading as nonsense like “bite the wax tadpole.” Coca-Cola later took control and registered 可口可乐 (kě kǒu kě lè), which sounds like the original and means roughly “tasty fun” (Quartz). […]

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Global Marketing

Why Vietnam Banks on Gold (Literally)

If you want to understand a consumer market, start by asking a simple question: where do people keep their money? In the US, the answer is a bank account, a 401(k), maybe some index funds. In Vietnam, for millions of households, the answer is a gold bar tucked away at home. Honestly, it’s one of […]

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Global Marketing

The World at Your Wholesale: How Alibaba Connects Businesses Across Borders

Almost everyone has heard of Alibaba, but not everyone realizes how much it has changed the way businesses approach international sourcing. Recently, I was talking with a friend who owns a small business, and he mentioned that he had made his first purchase through Alibaba. Although he was skeptical at first, he said the experience […]

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Global Marketing

Klarna builds a shopping search app within ChatGPT

In May 2026, Klarna, the global digital bank and flexible payments provider, launched the Klarna Shopping Search application (app) in ChatGPT. The search app allows consumers to describe the types of products they are looking for and see visual results with current prices, availability, and offers from various merchants. The Klarna Shopping Search app then […]

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Global Marketing

Trump Administration to Slash Clean Car Rules Aimed at Cutting Climate Emissions

Nandini “Nan” Patel Executive Summary: Trump Administration’s Clean Car Standard Rollback The Trump administration, through the Department of Transportation (DOT) and National Highway Traffic Safety Administration (NHTSA), announced a major policy shift by slashing federal clean car standards. The new initiative, titled “Freedom Means Affordable Cars,” relaxes fuel economy requirements on automakers for gasoline-powered passenger cars and light […]