Is it actually cheaper to fly to Europe to see her show than go locally? It has been rumored on the internet since Taylor Swift began her Eras Tour that it would be cheaper for you to purchase a ticket at one of the European stops, the flight there, and hotel stays than it would […]
In the original entry on this topic I went over what numbers are used most internationally for a pricing strategy and why this differs by culture based on region and high or low context. This time around we will be exploring other tactics used when it comes to presenting a product’s price. The first tactic […]
With the Paris Olympics around the corner, I thought it would be interesting to see how the pricing strategy compares to that of the London Olympics case study we did in class. It seems Paris will focus its ticket sales on a website called tickets.paris2024.org. After messing around with the tabs and using Google to […]
Based on the early presentations in class, this is my obligatory food focused post. As with any economic index, the goal is to accurately measure purchasing power based on an identical “basket of good”. McDonalds has locations in 120 countries, which makes its signature burger the ideal product to compare the price of from place […]
Now I am not one to make things political around these parts, but as the price expert here I found this recent quote from President Joe Biden rather interesting. “If I put you on Air Force One with me, and you have a prescription — no matter what it’s for, minor or major — and […]