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Global Marketing

The Wild World of Gas Prices

How often should a business change the price customers pay for their products? Well if you are in the business of gasoline the answer to that question is multiple times per day. While most of us have been well aware of this for awhile and have accepted the insanity that is constantly fluctuating pricing, we […]

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Global Marketing

The Psychology of Pricing

$9.99 or $10? What goes into determining how the end of a price will look? According to a recent study, the psychology of pricing is more complex than it appears on the surface. The ideal pricing form differs based on a country’s culture. By researching how psychological pricing in a new market works can increase […]

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Global Marketing

Alibaba AI Adjusted International Pricing Strategy

Alibaba Cloud is taking the initiative to expand its reach on the international stage in order to prepare itself for the increase in AI usage as a business tool. They’re making cuts internationally up to 59% and locally about 23%. By expanding these services, they’re hoping to control a large market share with a pre-established […]

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Global Marketing

US Interest Rates vs African Buying Power

With the high US interest rate lasting longer than expected, developing nations are seeing greater separation in value between the US dollar and their local currencies.  Sub Saharan African countries in particular are hit extra hard due to their reliance on imports.  The average African currency has declined close to 25% in comparison with the […]

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Global Marketing

Streaming Services and Global Pricing Strategy

We all know that streaming services have different movie and show offerings based on the country you are watching in, but what about different prices? As it turns out, until recently most of the big streaming companies stuck to a flat rate across the board. Having a streaming service cost $8 whether your in England […]