Categories
Global Marketing

Do you get hungry looking at the moon?

Taco Bell has utilized the moon in its new advertising campaign globally. Taylor Montgomery, head of international marketing for Taco Bell, mentions in an article that she cannot unsee the half-crescent moon as a taco. This crazy idea has allowed Taco Bell to internationally advertise a free taco on May 4th. 20 global markets have […]

Categories
Global Marketing

How Starbucks Adapted its Market Communications in Paris

As we mentioned in our first blog post, international market communication extends beyond advertising; it also encompasses tactics like branding and packaging.  A company can bolster the effectiveness of these tactics by following a process that includes cultural research, perception assessment, and subsequent standardization or adaptation. Starbucks adopted this process in order to improve the […]

Categories
Global Marketing

League of Legends: What makes the game legendary

League of Legends is a very popular game developed by Riot Games. The game launched on October 27, 2009. It has been almost 12 years since the game launched (Washington Post). The game has been adding to Riot Games’ profits. League of Legends is a similar game to capture the flag but with very amazing-looking […]

Categories
Global Marketing

Apple’s Global Distribution Channels

Apple is one of the leading technology companies in the world, making everything from phones to computers to earphones. They have really created a full ecosystem to connect all their products and services. Apple has 510 stores worldwide but also sells its products through third-party sellers and carrier providers. Apple is able to generate huge […]

Categories
Global Marketing

McDonald’s International Market Communications Strategy

Similar to many large businesses, McDonald’s uses an integrated international market communications approach to ensure the consistency of their brand and messages worldwide. They have developed a “think global, act local” strategy to help meet the cultural needs of each of their consumer segments.  This strategy allows them to leverage advantages of a combined globalization […]

Categories
Global Marketing

Netflix’ Winning Social Media Strategy

By Niharika and Gabby Since 1997, when Netflix officially launched, a lot has changed: we use the internet every day, social media has consumed most people, Alexa does everything for us, and we have cars that can drive themselves. The movie industry is just as different now.  The well-deserved success Netflix has gained in the […]

Categories
Global Marketing

Setting Ticket Prices to Maximize Sales

It is no question one of the most difficult decisions to make in the event planning process is just how much you should be charging for tickets. On one hand, one can argue if tickets are priced too high, ticket sales will plummet. On the other hand, if tickets are priced too low, sales will […]

Categories
Global Marketing

Behind The Curve: MLB’s Marketing Dilemma

In recent years, MLB has struggled to market its game, and more importantly its star players. In a previous blog, we analyzed how blackout rules have negatively impacted the accessibility to streaming games domestically and internationally. In addition to blackout rules, several key issues have plagued MLB’s marketing, and most are self-inflicted. A few topics […]