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Global Marketing

RedBull: Marketing Genius

Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]

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Global Marketing

3 Global Marketing Practices for Success

Global marketing strategies are essential for international growth and expansion. Companies should conduct proper market research to ensure that their products will be successful in certain regions. Here are the some of the best practices for overall global marketing strategies to keep in consideration when expanding internationally: 1. Keep in mind that customer behavior differs […]

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Global Marketing

Beyond Meat shares tumble after jerky launch leads to wider- than- expected loss

By: Bianca and Mimi Beyond Meat, a US based producer of meat substitutes has nationally found great success, reporting its full year revenue forecast of $560 million to $620 million. However, the company came recently ran into trouble outside of its home market after trying to sell a new product launch at a discounted price […]

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Global Marketing

Marketing Disney’s Global Parks

The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]

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Global Marketing

Worldwide Pricing Vs. Dual Pricing

In the world of international pricing, companies can use either worldwide pricing or dual pricing. When picking between the two, a company should be asking which one would benefit their product more. As explained in the article by Jared Lewis, there are significant differences between the two even though they have the same goals. Dual […]

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Global Marketing

Zara’s Pricing Strategy

When I first read about international pricing, I thought the pricing of products would not differ much between countries. I had assumed that the price difference would be the result of just shipping costs or import/export costs and the like. So, when I stumbled across this article about Zara’s international pricing strategy, I was quite […]

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Global Marketing

BurgerKing Babies

In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]

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Global Marketing

AfterPay’s Trend Report Reveals the Latest Consumer Behaviors

Isn’t it interesting to think how data gathered through one company’s performance says so much about the world around us? AfterPay was able to use its latest Spring-Summer performance data to gather new trends in consumer behavior. AfterPay is an Australian financial-tech company best known for its buy now-pay later feature. It is an online […]