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Global Marketing

Nike Global Branding Strategy

Overview Nike, a leader in sportswear, has a current brand valuation of 34.8 billion. (Statista.com). Nike provides customers with athletic clothing, shoes, and equipment. Nike’s primary resource that allows it to remain competitive is its brand. The Nike brand is powerful because it provides customers with information about the product, it increases consumer utility, and […]

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Global Marketing

Yellowtail Wine Expansion Into India

Yellowtail wine is an Australian wine company that was developed by the Casella family in 1957.  The vineyard produces approximately one third of its grapes in the Riverina Griffith, New South Wales, Australia while the rest of the grapes produced from other vineyards in South Eastern Australia. Now that Yellowtail wine has already globalized and […]

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Global Marketing

Ikea and Its International Marketing Channels

Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]

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Global Marketing

Sports Marketing: A Transformation during COVID-19

The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]

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Global Marketing

Outsourcing Impact on Major Global Companies

Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company’s global logistics. Whether a company is a domestic or international brand, […]

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Global Marketing

Mexico’s Market Environment for OYO’s Expansion

OYO is India’s fastest growing chain of leased and franchised hotels, homes and living spaces.  With its valuation at $5 billion USD, the company was ranked the 10th most innovative company in India in 2018.  While OYO is currently present in 11 countries, we feel Mexico would be a perfect fit for OYOs operation style. […]

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Global Marketing

Introduction & Failure of Target in Canada

Introduction to our Blog Pair Hello, our names are Augustin and Emily. We both attended CSUN Nazarian School Business for our undergrad. Augustin with a BS in Business Administration in Management and Emily with a BS in Business Administration in Marketing. During the pandemic, we both decided that the best way to busy and sustain […]

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Global Marketing

Porsche in the United States

Company History & Overview No other car company is as unique as Porsche. Founded by Ferdinand Porsche in 1931, Porsche has always been synonymous with performance ever since their first car, the 356, rolled off the assembly line in 1948. Fast forward to 1963, the company rolled out the first 911, a car that would […]