International Marketing Environment

“A company’s marketing environment consists of the factors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers”. – Philip Kotler International marketing environment consists of global forces, such as economic, social, cultural, legal, and geographical and ecological forces, that affect international marketing decisions. International marketing […]

How to Effectively Manage Your Cleaning Business

Managing a cleaning service business is a lot of work. It involves coordination, careful planning, and diligence. You should be able to effectively manage your team to offer the best service to companies and organizations. The following are tips to guide you Have your kind of clients To maximize your profits and skills, specialize in […]

Global marketing strategy of BMW

The world has continued efforts to globalize the market. Global players, including BMW, a prominent automaker from Germany, are vigorously articulating marketing strategies to create value that better serves customer needs. In order to create a successful marketing plan, managers must configure the varying aspects of the marketing mix and identify precise market segmentation to […]

Haier’s Overseas Market

  In the late 1990s, Haier Group entered “Internationalization Strategy Stage”, in an effort to tap into overseas markets. Unlike some Chinese enterprises pursuing short-term gains as international manufacturing factories in overseas markets, Haier, since the beginning of its international expansion, has formulated a “Brand Building” strategy with a commitment to offering the product quality, […]

Coca Cola’s marketing strategy in China

Marketing is vital for Coke to maintain its competitiveness. Marketing and advertising are designed to make customers brand loyal while nourishes consumer awareness. This helps with maintaining the long-term growth. With regard to Coke’s localization strategy, Coke made sure that its Chinese name had an appropriate meaning along with sounding like Coca-Cola. It has created […]

How to Effectively Market Your Commercial Office Space

Marketing commercial office space can be a very challenging task. It is even more difficult than marketing a residential space. Prospective tenants of a commercial office space look out for different things. They see the office space as a place to generate income. Other than working on logistics like pricing, renovations and offering quality services, […]

What future challenges does YUM face in China?

Yum, which known as the parent company of restaurant chains, such as KFC, Pizza Hut, and Taco Bell. Since they opened the first KFC restaurant in Beijing in 1987, nowadays they become one of the most successful Western restaurant groups in China. However, Yum still faces some challenges. Many analysts believe that they have to […]

What is the Secret to McDonald’s Global Branding Success?

With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation. Segmentation McDonald’s main focus is the US, where they spend most of their budget and trial more new products and innovations. The American […]