Category: Global Marketing

Spotify, the Swedish music streaming giant, has revolutionized the way we consume music. With its tagline “music for everyone,” Spotify has witnessed unprecedented growth, boasting a staggering 574 million monthly active users in the third quarter of 2023. A significant part of this success can be attributed to Spotify’s savvy social media strategy, which features […]

For brands in the hotel amenity space, it can be difficult to break through and gain market share. An approach to reach a broader audience is building a reputation within the hotel amenities industry with hotel partnerships. Some brands have been fortunate enough to secure a lucrative marketing opportunity: having their products featured as guest […]

With the high US interest rate lasting longer than expected, developing nations are seeing greater separation in value between the US dollar and their local currencies.  Sub Saharan African countries in particular are hit extra hard due to their reliance on imports.  The average African currency has declined close to 25% in comparison with the […]

Shein, a leading fast fashion brand, has swiftly captured global attention. Accelerated by the COVID-19 pandemic’s impact on online shopping, Shein’s dynamic business strategy has propelled them to remarkable competitiveness in today’s marketplace (Fong et al., 2022).  Chris Xu founded Shein in Nanjing, China in 2008 (Ria, 2023). Originally, Xu created the company because he […]

As most of us are familiar with the fast fashion retailer store, Zara has shown their dominance in the fashion industry. With operations in over 96 countries, they have had immense success internationally. To accomplish this, they have mastered and even pioneered the ability to create products that cater to trends just weeks in the […]

Hard seltzers have gained international attention within the past couple of years due to the increase in consumer preference for low-calorie and gluten free beverages. Along with the demand for a beverage that is convenient for consumers in ready to drink packaging. The global hard seltzer market reached US$7.1 billion in 2023. The market is […]

When mobile phones were invented, users could talk to each other carefree if they were in the same country. If users wanted to contact others in the outside world it would cost a fortune. Now thanks to Instagram, Facebook, X, and WeChat users can interact with one another almost seamlessly at little to no cost. […]

We all know that streaming services have different movie and show offerings based on the country you are watching in, but what about different prices? As it turns out, until recently most of the big streaming companies stuck to a flat rate across the board. Having a streaming service cost $8 whether your in England […]