Everyone knows the Nike brand, and almost everyone you know probably has at least one item from the brand. In fact, it is one of the most influential brands of the modern century and had over $51 Billion in revenues in 2023 (Macrotrends, 2023). And, of course, Nike’s biggest location for sales is right in […]
Author: Sam Hartman
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Athleta: How To Be Inclusive
Athleta is known as one of the most size-inclusive athleisure brands on the market. Considered a competitor to Lululemon, Athleta stands for more than just a healthy body and a healthy mind. The brand’s goal is “to empower women and girls to build strength, confidence, and wellbeing through movement” (Gap Inc., n.d.) In a time […]
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Shein: A Fast Fashion Phenomenon
Shein, a leading fast fashion brand, has swiftly captured global attention. Accelerated by the COVID-19 pandemic’s impact on online shopping, Shein’s dynamic business strategy has propelled them to remarkable competitiveness in today’s marketplace (Fong et al., 2022). Chris Xu founded Shein in Nanjing, China in 2008 (Ria, 2023). Originally, Xu created the company because he […]
The McDonald’s experience is deeply ingrained in the lives of all Americans. At some point, each of us has relished a kid’s meal or a quarter pounder with cheese. The chain has seamlessly woven itself into the fabric of American culture, making appearances in TV shows, memes, and everyday popular culture language. Given its undeniable […]
In a couple of my previous blog posts, I’ve delved into significant marketing blunders made by various companies. I’ve examined how PepsiCo incited riots in the Philippines and how Dove’s beauty bar campaigns fell short. However, I’m eager to explore additional instances where major brands have stumbled over the years. No company is immune to […]