Dove Beauty is a well-known brand founded in 1957 (Unilever). The first product Dove ever sold was their beauty cleansing bar (Unilever). This bar was unique at the time because it utilized milder cleansers and moisturizing cream, unlike other products at the time (Unilever). Over the years, the brand grew, eventually reaching 139 countries and […]
Author: Sam Hartman
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Pepsi’s Marketing Misfires
Everyone knows the infamous Pepsi ad starring Kendall Jenner. What was supposed to be a celebration of unity turned out to be racially insensitive and trivialized many social issues, leaving people feeling angry and hurt (Hart, n.d.). With all the resources for proper market research, one wonders how such a large company could make such […]
When I was traveling to Atlanta many moons ago, I carved out some time to visit the Coca-Cola Museum. The massive museum takes guests through the history of the famous soda and how the brand became the powerhouse it is today. It’s a fascinating museum that is worth visiting if you’re ever in Atlanta, but […]
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Starbucks International
Why Starbucks Succeeds Internationally If you have had the opportunity to travel internationally and visit a Starbucks, you may have noticed the stark contrasts between those locations and their US counterparts. I initially encountered these differences during a brief stopover at Singapore Changi Airport. While stopping in for a quick snack, I was greeted by […]
Blog Subtopic: Cross-Cultural Consumer Behavior I’ve chosen Cross-Cultural Consumer Behavior as the subtopic for my blog. This broad topic spans various facets of marketing. However, in this inaugural blog post, I aim to clarify the essence of this subject. Consumer preferences naturally differ based on geographical locations. Even within a single country, there can be […]