Today’s top movie studio executives use a four-lever approach to predict the success of a film: capability, marketability, playability, and buzzability. These pillars look to previous trends to indicate how a given project will perform—and what audiences may seek it out. Although movie marketing is a much lengthier (and costlier) process than planning an Instagram […]
Category: Global Marketing
Yesterday The first video advertisement was a 10-second Bulova Watches ad aired on July 1st, 1941 prior to a game between the Brooklyn Dodgers and the Philadelphia Phillies. Since then , TV evolved to being filled with mostly 30-second and 60-second long commercials during and between shows on every television network. Some of these ad […]
As discussed in a previous blog post, influencer marketing is one of the hottest growth areas in the field. Some speculated that consumers would get sick of the new fad and a “social recession” would follow. With the pandemic, companies are looking for areas to save and marketing tends to be an area evaluated. From […]
Over the past several years, marketers have discovered the value of integrating augmented reality (AR) technology into their social media strategies. From Pokémon GO and Snapchat to Facebook and Instagram—AR has quickly shifted from a novel development to an entirely standard feature on most mobile social media platforms. As a brand manager, you may be […]
Before the internet, only a select few companies succeeded in the global scope. However, thanks to the rise of technology and e-commerce, a lot more companies are capable of this shared success. Building a global brand means a lot more than just translating a slogan into a different language. Only the most successful companies realize […]