Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”. (Feb. 11-17, 2013). For those of you who have never heard of Snapchat, it is bascially a free app that sends […]
Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc… It’s a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym […]
Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]
Within the last decade the digital revolution has dramatically changed the landscape of business and marketing. With the proliferation of the social-media, mobile media, wireless web, marketing has evolved into something which involves a much broader scope. More and more companies are realizing there is not as much of a need for brick and mortar […]
When it comes to product differentiation, it’s easy to assume that more product features will result in a more desirable product. With technology developing at such a rapid pace, a common mistake is to put so much emphasis on creating new capabilities in an effort to “one up” competition. Design, however, is taking on an […]
Hello fellow classmates, Now that we’re in the home stretch for Marketing Management, with a strategic marketing plan, presentation, AND exam this week, you may be short on time. So, Team I would like to share with you: All you need to know about marketing in 88 words… Best of luck in the days ahead!
GCC stock markets in 2006 had major losses in market value as a result of declines volatile witnessed throughout the year, and topped the Saudi market these losses loss index price 53 per cent of its value, followed by the UAE market losing 41 per cent, then the Qatari market to 35 per cent, then […]
By Joshua Cichuniec Having dealt with many customers over the years, some great and some I would have liked to slap across the face, living by the mantra that “the costumer is always right” has no place in a successful customer retention program. Since customers ultimately become your unpaid marketing force, it’s a good idea […]