Bacardi Limited, the largest privately held spirits company in the world, recently acquired Patron Spirits. (Bacardi Limited). Currently, Patron can be purchased in over 100 countries. With the acquisition by Bacardi Limited, Patron can rely on the parent company’s logistics expertise and relationship with global distributors. Patrón leverages the resources and expertise of Barcardi Limited […]
Author: EricplusK
The Los Angeles Dodgers are currently one of the best teams in all of Major League Baseball. They are a beloved franchise with a rich history. Also, they are coming off of a World Series championship season, and now is the perfect opportunity for them to continue to strengthen their global brand. This post will […]
The Las Vegas Raiders are an American football team. They have been around since 1960. Since their inception, they have accumulated fans from all over the world. They are beloved for their colors and their rebel image. Their fan base is so big that they are referred to as the “Raider Nation”. This blog will […]
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How Kobe Became a Global Brand
Kobe Bryant is best known for his success on the basketball court. His accolades list includes five-time National Basketball Association (NBA) champion, two-time NBA Finals Most Valuable Player (MVP), two-time Olympic gold medalist, and fourth all-time leading scorer. Many fans would argue that Kobe became the image for the NBA during the 2000s when the […]
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Global Branding Strategies
Solo Branding can best be explained by a parent company launching stand-alone individual brands. For example, Procter and Gamble (P&G) brands like Pampers, Tide, and Gillette are all stand-alone brands. Rather than branding Tide as “Tide by Procter and Gamble,” P&G strategically allows each brand to have its own identity. Simply put, Tide is Tide […]
Global brands tend to find themselves in a conundrum when it comes to the choice of whether to standardize or adapt to new markets. Choosing what to do is an interesting topic of discussion. It is such an interesting topic that the brightest MBA professors tend to pose this question on their Midterms. Each option […]
Global Branding Global branding uses a standardized strategy to maintain a consistent brand image and identity around the globe. Global brands seek to standardize their positioning, advertising, personality, and product offering. (Harvard Business Review). Prime examples of companies using global branding include Google, Apple, Amazon, and Nike. Further analysis of Apple will illustrate the company’s […]
The NFL is currently the most popular sport in the United States. Outside of the United States is another story. Soccer, otherwise known as football, reigns king. The NFL may never be able to compete with soccer, but, they can surely benefit from strengthening their global brand. By strengthening their global brand they can potentially […]