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Global Marketing

Real Madrid entering Canada

Founded in 1920 by group of Spanish fans and officially named it Madrid Foot Ball club. King AlfonoXIII granted the title “Real” which means Royal in Spanish. Real Madrid has its home stadium is Santiago Bernabeu. It has a capacity of 75000 and ranked 1 in Europe. Real Madrid have won 90 major trophies. In […]

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Global Marketing

Planet Fitness in China

Planet Fitness is an American company that primarily operates in 3 segments: corporate-owned stores, equipment, and franchise. It was founded in 1992 by Michael and Marc Grondahl and their headquarters are in Hampton, New Hampshire with their current CEO being Chris Rondeau. Planet Fitness aims to provide a diverse and inclusive high-quality gym environment which […]

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Global Marketing

Costco in New Zealand

Costco Wholesale Corporation was founded in San Diego, California on July 12, 1976, by James Sinegal and Jeffrey Bortman. Costco is a chain of member-only big box retail stores. The company has 804 warehouses worldwide and 558 warehouses in the United States. In 2020, Costco was the fifth largest retailer in the world. In Fortune […]

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Global Marketing

Warby Parker in India

Warby Parker is an American sunglasses that was founded in 2010 which primarily sells prescription glasses through online retail, but also has retail locations in the United States and Canada. Warby Parker uses a “Home Try On” program which allows customers to select five different frames from the website and try each frame out for […]

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Global Marketing

2040 Olympic Games – Argentina

The committee for the 2040 Olympics has finalized its location selection and has chosen Buenos Aires, Argentina, hypothetically speaking.  Before the committee starts to work on its infrastructure and development of where and how each sport will be played, it must consider many different strategies on how to try and make it the best Olympic […]

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Global Marketing

Nuro in Canada

Nuro is an American robotics company founded 5 years ago in 2016 by Jiajun Zhu and Dave Ferguson. Nuro is based in Mountain View, California. Nuro develops fully autonomous vehicles which are used for delivery. Nuro received an autonomous exemption from the National Highway Traffic Safety Administration since its vehicles are designed to carry goods […]

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Global Marketing

Postmates Considers Entering Brazil

Postmates was founded by Sean Plaice, Bastian, and Sam Street on 1 May 2011 after realizing they could not order hot dogs for delivery. Postmates is a mobile application that delivers products to customers within a few hours of ordering through its wide network of delivery partners. Postmates is a demand service providing company that […]

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Global Marketing

Disney Land in Australia

Disney Land was first opened on July 17, 1955, in Anaheim, California. The theme park was built on 160 acres of land and the cost of the project was $17 million. In the present day, Disneyland hosts more than 18 million visitors a year, who spend close to $3 billion. Walt Disney intended to build […]