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Global Marketing

Yellowtail Wine Expansion Into India

Yellowtail wine is an Australian wine company that was developed by the Casella family in 1957.  The vineyard produces approximately one third of its grapes in the Riverina Griffith, New South Wales, Australia while the rest of the grapes produced from other vineyards in South Eastern Australia. Now that Yellowtail wine has already globalized and […]

Categories
Global Marketing

Mexico’s Market Environment for OYO’s Expansion

OYO is India’s fastest growing chain of leased and franchised hotels, homes and living spaces.  With its valuation at $5 billion USD, the company was ranked the 10th most innovative company in India in 2018.  While OYO is currently present in 11 countries, we feel Mexico would be a perfect fit for OYOs operation style. […]