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Global Marketing

Ikea and Its International Marketing Channels

Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]

Categories
Global Marketing

Outsourcing Impact on Major Global Companies

Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company‚Äôs global logistics. Whether a company is a domestic or international brand, […]