Author: Maarten and Parisa

Apple is one of the leading technology companies in the world, making everything from phones to computers to earphones. They have really created a full ecosystem to connect all their products and services. Apple has 510 stores worldwide but also sells its products through third-party sellers and carrier providers. Apple is able to generate huge […]

Whole Foods Market continues to expand their global marketing channels, especially since they were acquired by Amazon in 2017. From a small organic and natural foods grocery store in Austin, Texas, Whole Foods Market has expanded globally to Canada as well as to the United Kingdom. The brand has over 500 stores throughout North America […]

Amazon has disrupted the ecommerce world and quickly became one of the biggest companies in the world. One of its biggest selling points is its Amazon prime next day delivery. This is something that was never seen before in the ecommerce industry, providing consumers with convenience and efficiency. Delivery time was a big barrier that […]

In terms of global marketing channels, UPS is one of the most influential logistics services companies globally. They have provided useful third-party logistic management for many companies around the world. The Internet has also allowed UPS to leverage its core capabilities as an efficient logistics service because eCommerce sales have recently grown significantly. Their global […]

Nike, Inc., was founded in 1964 under the name Blue Ribbon Sports and officially became Nike in 1971. It is a sportswear company that started with footwear but has since become the largest sportswear company in the world with products ranging from shoes and clothing to smart devices. It now has more than 700 plants […]

Streaming services have interesting global marketing channels because of their unique subscription business models. Since streaming services are within the digital space, their international distribution channels are less complex. They do not require wholesalers, retailers, or intermediaries such as merchant or agent intermediaries. Instead, they reach their consumers globally through direct sales through monthly or […]

The NBA is the third most-watched sport in the United States just behind American Football and Baseball. It was founded in 1946 and now consists of 30 teams across the country. In North America, the NBA is the third wealthiest league behind the NFL and MLB by revenue, but it is also among the top […]

Regardless of company size, firms all around the world utilize international distribution channels to enhance their marketing strategy, ultimately helping contribute to their level of accessibility and sustainable competitive advantage. Apple sells their products via a direct sales channel through their website and their Apple retail stores. They have one of the most successful retail […]