Streaming services have interesting global marketing channels because of their unique subscription business models. Since streaming services are within the digital space, their international distribution channels are less complex. They do not require wholesalers, retailers, or intermediaries such as merchant or agent intermediaries. Instead, they reach their consumers globally through direct sales through monthly or […]
Author: Maarten and Parisa
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NBA’s Global Expansion
The NBA is the third most-watched sport in the United States just behind American Football and Baseball. It was founded in 1946 and now consists of 30 teams across the country. In North America, the NBA is the third wealthiest league behind the NFL and MLB by revenue, but it is also among the top […]
Regardless of company size, firms all around the world utilize international distribution channels to enhance their marketing strategy, ultimately helping contribute to their level of accessibility and sustainable competitive advantage. Apple sells their products via a direct sales channel through their website and their Apple retail stores. They have one of the most successful retail […]
Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]
Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company’s global logistics. Whether a company is a domestic or international brand, […]