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Global Marketing

How P&G is Focusing on Cultural Inclusion in Soccer

Proctor and Gamble (P&G) is a leading manufacturer of consumer goods, primarily recognized for its products under the Gillette, Old Spice, Dawn, Crest, Oral-B, Charmin, and Bounty brand names. Since the 2010 Winter Olympics Games in Vancouver, P&G has sponsored the Olympics and Paralympics and will continue to do so until 2028. As a leading […]

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Global Marketing

Customers’ Values Across Leading Outdoor Athletic Brands

Companies struggle to be authentic in their values and marketing tactics across different cultures. It is one thing to simply state corporate values, but it is another to actually implement such strategies in order to be genuine and build the strong bond with customers. Brands need to understand that they have a corporate responsibility and […]

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Global Marketing

Target’s Failure of Underestimating Canada’s Consumer Behavior

When expanding internationally, companies have to fully consider the different cultural consumer behavior that exists in different countries. Companies often choose countries that are similar culturally so that they don’t have to make drastic changes to their strategy or operations. In this case, Target figured that expanding from the United States to Canada would be […]

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Global Marketing

Cultural Competence in Healthcare

The healthcare industry faces a vast array of challenges related to cultural competence. Many patients struggle to connect with their providers as a result of cultural disconnects that cause confusion and sometimes rather push potential clients away. Healthcare providers should incorporate the “salad bowl” viewpoint in that every different culture adds value to the entire […]

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Global Marketing

Understanding the Importance of Consumer Behavior in Asia

Currently citizens of different countries in Asia have a lot of optimism for economic growth and standard of living improvements for their countries and the next generation. We have been able to see a lot of economic growth in many of those countries and many predict more growth and international expansion in Asia. Surveys of […]

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Global Marketing

AI-Pricing Models are Changing the Global B2B Marketplace

B2B marketing has enhanced businesses capabilities on the global scale through more personalized and responsive tactics. Now, we can see the emergence of AI in B2B pricing methodologies in order to enhance the user experience and follow in the footsteps of recent B2B marketing success. About 5 to 10 years ago, B2B marketing lacked any […]

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Global Marketing

Consumer Behaviors in the Digital Era

COVID-19 has completely uprooted the normalcy of life, but one industry in particular has experienced significant benefits as a result of these drastic changes to the way we go about everyday activities. Cross border e-commerce has become imperative for retail brands to tap into in order to stay competitive in the global market, especially as […]