Japanese consumers were often considered to be very different to consumers in Europe and the United States. They focused on high quality and convenience when purchasing products. Younger members of the population, however, have been changing this consumer behavior and it is leading to a massive change in the Japanese shopping. To simplify the change, […]
It is always interesting to analyze international companies who expand into your country. Aldi is an example of a German company who expanded into the United States and has become one of the fastest growing grocery stores in the country. The most interesting part about this story is that they made little to no adaptations […]
In a previous blog post, we discussed the rising buying power in Asian countries and did a specific analysis of different consumer behavior in India. It is incredibly important to fully analyze different cultures before entering a market to make sure that your product will appeal to the consumers of that culture. When Spotify entered […]
Proctor and Gamble (P&G) is a leading manufacturer of consumer goods, primarily recognized for its products under the Gillette, Old Spice, Dawn, Crest, Oral-B, Charmin, and Bounty brand names. Since the 2010 Winter Olympics Games in Vancouver, P&G has sponsored the Olympics and Paralympics and will continue to do so until 2028. As a leading […]
Companies struggle to be authentic in their values and marketing tactics across different cultures. It is one thing to simply state corporate values, but it is another to actually implement such strategies in order to be genuine and build the strong bond with customers. Brands need to understand that they have a corporate responsibility and […]