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Global Marketing

AI-Pricing Models are Changing the Global B2B Marketplace

B2B marketing has enhanced businesses capabilities on the global scale through more personalized and responsive tactics. Now, we can see the emergence of AI in B2B pricing methodologies in order to enhance the user experience and follow in the footsteps of recent B2B marketing success. About 5 to 10 years ago, B2B marketing lacked any […]

Categories
Global Marketing

Consumer Behaviors in the Digital Era

COVID-19 has completely uprooted the normalcy of life, but one industry in particular has experienced significant benefits as a result of these drastic changes to the way we go about everyday activities. Cross border e-commerce has become imperative for retail brands to tap into in order to stay competitive in the global market, especially as […]