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Global Marketing

Consumer Behaviors in the Digital Era

COVID-19 has completely uprooted the normalcy of life, but one industry in particular has experienced significant benefits as a result of these drastic changes to the way we go about everyday activities. Cross border e-commerce has become imperative for retail brands to tap into in order to stay competitive in the global market, especially as […]

Categories
Global Marketing

Amazon: Technology Making International Marketing Easy

  According to a Reuters article from earlier this year, more than one-quarter of all Amazon sales for third-party sellers on the platform were cross-border transactions. Leveraging its supply chain infrastructure, brand recognition, and international customer service operations, Amazon is able to provide sellers with a level of support that makes selling internationally nearly as […]

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Global Marketing

E-commerce Regulations: International Opportunity or Threat

The US, Japan, and Singapore are among nearly a dozen World Trade Organization (WTO) members that are pushing for international e-commerce regulations.  The US has specified that the agreement should cover the free flow of information, digital security, fair treatment of digital products, trade facilitation, protection of proprietary information, and facilitation of internet services. At […]