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Global Marketing

Amazon: Technology Making International Marketing Easy

  According to a Reuters article from earlier this year, more than one-quarter of all Amazon sales for third-party sellers on the platform were cross-border transactions. Leveraging its supply chain infrastructure, brand recognition, and international customer service operations, Amazon is able to provide sellers with a level of support that makes selling internationally nearly as […]

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Global Marketing

E-commerce Regulations: International Opportunity or Threat

The US, Japan, and Singapore are among nearly a dozen World Trade Organization (WTO) members that are pushing for international e-commerce regulations.  The US has specified that the agreement should cover the free flow of information, digital security, fair treatment of digital products, trade facilitation, protection of proprietary information, and facilitation of internet services. At […]

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Global Marketing

Greener Shipping: Impact on Global Marketing

Earlier this month, the UN International Maritime Organisation (IMO) reached an agreement to reduce carbon emissions in the shipping industry by 50% from 2008 levels by 2050.  The implementation strategy for this plan is not expected to be finalized until 2023 and it has been suggested that it may be subject to review in 2028. […]

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Global Marketing

Marriott’s China Blunder: Learnings for International Marketing

Earlier this year, the hotel chain, Marriott International, made the mistake of sending out a questionnaire to rewards program members asking for their country of residence and listing Hong Kong, Macau, Tibet, and Taiwan as country options.  Although this may seem like a fairly innocuous and easily corrected error, it has had significant repercussions for […]