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Global Marketing

Gasoline Experience

For this blog post, we would like to talk about the international experience of gas stations. This came to mind in our recent travels to Switzerland and was unaware of the customs there. Switzerland is a beautiful country that has amazing natural site seeing. Greenfields, old wooden structures, and the massive alps are some of […]

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Global Marketing

Tokyo Disneyland

Disneyland has been an amazing venture for the Disney Group. After the success of Disneyland, the new Disneyworld in Florida was just as groundbreaking. Because of the success, Disney has opened parks in Hong Kong, Japan, China, and France. My experience at Disneyworld has always been close to perfect. What is truly amazing about Disneyland/world […]

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Global Marketing

Starbucks Retail Experience

Starbucks started out in Seattle Washington as a small business making a decent cup of coffee. Today,  they are a force to be reckoned with, for other coffee shops and retailers worldwide. Starbucks is not only a coffee company but a retailer that has the ability to sell coffee on every block. As many customers […]

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Global Marketing

Costco International Experience

Costco has more that 700 locations including over 200 international locations such as Canada, Mexico, UK, Japan, Taiwan, South Korea, Australia and Iceland. Recently, in 2019, Costco opened its first location in China. The response was so positive that on opening day there were traffic jams and 3 hour wait times to park. So, what […]

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Global Marketing

Do you get hungry looking at the moon?

Taco Bell has utilized the moon in its new advertising campaign globally. Taylor Montgomery, head of international marketing for Taco Bell, mentions in an article that she cannot unsee the half-crescent moon as a taco. This crazy idea has allowed Taco Bell to internationally advertise a free taco on May 4th. 20 global markets have […]

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Global Marketing

Retail and Tech

This week I’d like to bring to light a company that plays a specific role in the retail space. Retail that I don’t think much about, ATM, Self/Non-Self-Checkout, Restaurant Digital Menus, often uses customized software. The software can improve the customer’s satisfaction or frustrate them enough to leave. Networld Media Group plays as a medium […]

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Global Marketing

Trader Joes Strategy

Product Trader Joe’s is not your traditional grocery store. It does a lot of things differently, some good and some bad. It has very few branded goods. Trader Joes branding on manufactured Aldi goods. It sources many of its products from major manufactures. Such as Pepsi subbrand Naked smoothies ingredients identical to Trader Joe’s smoothies. […]

Categories
Global Marketing

7-Eleven Glocalization

7-Eleven is a staple in the everyday life for some. A convenience store can supply beers, food, stationery for some in the U.S. but it is unlikely that a patron would really enjoy the hot dog. In Japan, we see a huge difference in how 7-Eleven approaches satisfying customers. The food ranges from corn dogs […]