Categories
Global Marketing

Do you get hungry looking at the moon?

Taco Bell has utilized the moon in its new advertising campaign globally. Taylor Montgomery, head of international marketing for Taco Bell, mentions in an article that she cannot unsee the half-crescent moon as a taco. This crazy idea has allowed Taco Bell to internationally advertise a free taco on May 4th. 20 global markets have […]

Categories
Global Marketing

Retail and Tech

This week I’d like to bring to light a company that plays a specific role in the retail space. Retail that I don’t think much about, ATM, Self/Non-Self-Checkout, Restaurant Digital Menus, often uses customized software. The software can improve the customer’s satisfaction or frustrate them enough to leave. Networld Media Group plays as a medium […]

Categories
Global Marketing

Trader Joes Strategy

Product Trader Joe’s is not your traditional grocery store. It does a lot of things differently, some good and some bad. It has very few branded goods. Trader Joes branding on manufactured Aldi goods. It sources many of its products from major manufactures. Such as Pepsi subbrand Naked smoothies ingredients identical to Trader Joe’s smoothies. […]

Categories
Global Marketing

7-Eleven Glocalization

7-Eleven is a staple in the everyday life for some. A convenience store can supply beers, food, stationery for some in the U.S. but it is unlikely that a patron would really enjoy the hot dog. In Japan, we see a huge difference in how 7-Eleven approaches satisfying customers. The food ranges from corn dogs […]

Categories
Global Marketing

That “at home” feeling…

 Often times we become comfortable when visiting a chain-goods store. Every Target and Walmart feel similar in that you could tell where the electronics center was at the back-middle of the store. What looks random is often well planned and is definitely going to make you feel at home. So, what does “home” look like […]

Categories
Global Marketing

Introduction & Failure of Target in Canada

Introduction to our Blog Pair Hello, our names are Augustin and Emily. We both attended CSUN Nazarian School Business for our undergrad. Augustin with a BS in Business Administration in Management and Emily with a BS in Business Administration in Marketing. During the pandemic, we both decided that the best way to busy and sustain […]