Author: Halle Miller

Airbnb announced their new global marketing strategy earlier this month. This strategy is centered around customers enjoying experiences rather than booking a short-term stay at one of their locations. The company is expanding their core business model due to slow booking rates since COVID-19. The new category around creating experiences for customers is called ‘Icons’. […]

When Netflix decided to expand their services globally in 2016, they had never expected hit shows like “Squid Games” from South Korea and “Bridgerton” based in the United Kingdom to be as successful as they were. These shows have amassed such an audience they have been renewed season after season and with these shows breaking […]

When Samsung first started, they were a low-tier manufacturing brand and now the tech giant ranks 4th in Forbes’ list of the World’s Largest Tech Companies. Their rise to the top is attributed to their marketing strategy which has been displayed all over the world. Samsung has created a perfect blend of digital marketing and […]

For brands in the hotel amenity space, it can be difficult to break through and gain market share. An approach to reach a broader audience is building a reputation within the hotel amenities industry with hotel partnerships. Some brands have been fortunate enough to secure a lucrative marketing opportunity: having their products featured as guest […]

Hard seltzers have gained international attention within the past couple of years due to the increase in consumer preference for low-calorie and gluten free beverages. Along with the demand for a beverage that is convenient for consumers in ready to drink packaging. The global hard seltzer market reached US$7.1 billion in 2023. The market is […]