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Global Marketing

Subway: Fresh Never Fails

         If you were born any time before the 2010s, it is most likely that the slogan “Eat Fresh” or the beloved “Five Dollar Footlong” jingle, are etched in your memory. Subway has constantly reinvented itself and has not faced much competition until the 21st century, where deemed “higher-quality” sandwich shops have taken bites (pun […]

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Global Marketing

Dominoes Dominates

         Domino’s Pizza emerged long ago as the largest pizza chain by sales volume in the United States. Not only has the company stayed atop, but they have also widened the gap over the likes of Pizza Hut, Papa John’s, and Little Caesar’s. Before we talk about their international dominance, let’s set the stage with […]

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Global Marketing

RedBull: Marketing Genius

Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]

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Global Marketing

3 Global Marketing Practices for Success

Global marketing strategies are essential for international growth and expansion. Companies should conduct proper market research to ensure that their products will be successful in certain regions. Here are the some of the best practices for overall global marketing strategies to keep in consideration when expanding internationally: 1. Keep in mind that customer behavior differs […]

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Global Marketing

Beyond Meat shares tumble after jerky launch leads to wider- than- expected loss

By: Bianca and Mimi Beyond Meat, a US based producer of meat substitutes has nationally found great success, reporting its full year revenue forecast of $560 million to $620 million. However, the company came recently ran into trouble outside of its home market after trying to sell a new product launch at a discounted price […]

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Global Marketing

Marketing Disney’s Global Parks

The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]

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Global Marketing

Worldwide Pricing Vs. Dual Pricing

In the world of international pricing, companies can use either worldwide pricing or dual pricing. When picking between the two, a company should be asking which one would benefit their product more. As explained in the article by Jared Lewis, there are significant differences between the two even though they have the same goals. Dual […]

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Global Marketing

Zara’s Pricing Strategy

When I first read about international pricing, I thought the pricing of products would not differ much between countries. I had assumed that the price difference would be the result of just shipping costs or import/export costs and the like. So, when I stumbled across this article about Zara’s international pricing strategy, I was quite […]