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Global Marketing

How the NBA has Built its Global Brand

While its roots originate stateside, the NBA has expanded the sport and its brand across the world. Unlike its “big 4” counterparts of the NHL, NFL, and MLB, the NBA has prioritized international growth especially within the last handful of years. The three central pillars that have led to NBA’s international growth include; a retooled […]

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Global Marketing

The Importance of Language in International Market Communication

In previous blog posts, we have alluded to the cruciality of considering other countries’ linguistic idiosyncrasies in developing any form of international market communication.  As Fatiha Guessabi writes, the “meanings of a particular language represent the culture of a particular social group.  To interact with a language means to do so with the culture, which […]

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Global Marketing

Changes in Japanese Consumers

Japanese consumers were often considered to be very different to consumers in Europe and the United States. They focused on high quality and convenience when purchasing products. Younger members of the population, however, have been changing this consumer behavior and it is leading to a massive change in the Japanese shopping. To simplify the change, […]

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Global Marketing

Aldi Expands to the United States

It is always interesting to analyze international companies who expand into your country. Aldi is an example of a German company who expanded into the United States and has become one of the fastest growing grocery stores in the country. The most interesting part about this story is that they made little to no adaptations […]

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Global Marketing

Netflix’s Global Expansion and International Market Communication

In recent times, the presence of Netflix has seemed ubiquitous.  Research from JustWatch demonstrates that, as of the last quarter of 2020, Netflix wielded a substantial 31 percent of market share of streaming platforms in the United States.  This exceeded the 2020 market share of Amazon Prime by nine percentage points, of Hulu by 17 […]

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Global Marketing

Real Madrid entering Canada

Founded in 1920 by group of Spanish fans and officially named it Madrid Foot Ball club. King AlfonoXIII granted the title “Real” which means Royal in Spanish. Real Madrid has its home stadium is Santiago Bernabeu. It has a capacity of 75000 and ranked 1 in Europe. Real Madrid have won 90 major trophies. In […]

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Global Marketing

Starbucks Retail Experience

Starbucks started out in Seattle Washington as a small business making a decent cup of coffee. Today,  they are a force to be reckoned with, for other coffee shops and retailers worldwide. Starbucks is not only a coffee company but a retailer that has the ability to sell coffee on every block. As many customers […]

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Global Marketing

Costco International Experience

Costco has more that 700 locations including over 200 international locations such as Canada, Mexico, UK, Japan, Taiwan, South Korea, Australia and Iceland. Recently, in 2019, Costco opened its first location in China. The response was so positive that on opening day there were traffic jams and 3 hour wait times to park. So, what […]