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Global Marketing

Mobilizing International Market Communications to Promote “Our Moment”

Digital marketing consultant Josian Phillips describes social media as “an easily accessible platform for brands to communicate with massive global audiences, without the need for spending on television advertisements or local press.”  Accordingly, social media has become the most prevalent channel for marketing communications in recent years.  Indeed, organizations and brands of all kinds utilize […]

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Global Marketing

International Market Communications Strategy

Developing an international market communications strategy requires great diligence to ensure the effectiveness of a campaign.  Considering the many cultural and social, economic, and legal differences among countries, it has become increasingly necessary for companies to dedicate much time and effort in planning the distribution and messaging of a marketing campaign.  By following a detailed […]

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Global Marketing

Challenges in International Market Communications

Due to the complexities of the global market, many challenges arise when implementing international market communication strategies. When crafting an international market communications strategy, companies must consider many factors that may affect their ability to efficiently and effectively communicate their intended message to audiences across the world. These factors include demographics, economics, culture, and advertising […]

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Global Marketing

Alibaba’s Footprint

This e-commerce giant is one of the top 10 most valuable companies in the world. Alibaba was founded by Jack Ma in 2001 in Hangzhou, China.  The company’s six core values are rooted in Chinese culture and embody ideals that have been guiding themes throughout the country’s long history. The 6 values are as follows: […]

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Global Marketing

Spotify’s Ongoing Expansion

As part of their ongoing commitment to building a truly borderless audio ecosystem— connecting creators, listeners, and content—Spotify is embarking on a sweeping expansion that will introduce the world’s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. […]

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Global Marketing

Team Tesla

Typically, for the most part, the relationship between a customer and a company is almost purely transactional. But that’s not the case when it comes to Tesla and its customers. Just as Tesla is fully invested in creating the best electric cars on the planet, Tesla owners are truly invested in the success of the […]

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Global Marketing

How Apple “Thinks Different”

Apple execs have often talked about making their products intuitive. And that user-friendly interface has gone mostly unchanged in recent years, with the aesthetics of Apple hardware and software remaining consistent. This branding strategy has made Apple recognizable in any market.Unlike other mobile brands, Apple has made it easy to spot one of their iPhones […]

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Global Marketing

Starbucks’ International Market Communications in China

Communicating properly with your target audience is extremely important when a company takes its product or services internationally. One must consider a variety of angles including: global advertising and culture, setting the global advertising budget, creative strategy, global media decisions and advertising regulations. With all of this comes a strong understanding of the cultures you […]