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Global Marketing

BurgerKing Babies

In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]

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Global Marketing

AfterPay’s Trend Report Reveals the Latest Consumer Behaviors

Isn’t it interesting to think how data gathered through one company’s performance says so much about the world around us? AfterPay was able to use its latest Spring-Summer performance data to gather new trends in consumer behavior. AfterPay is an Australian financial-tech company best known for its buy now-pay later feature. It is an online […]

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Global Marketing

Post-Covid Transfer Pricing Issues and How to Manage the Risks

By: Bianca and Mimi             Since the start of the Covid 19 pandemic, it appears that many businesses have been impacted, causing global supply chain issues. Several changes have led to redefining business models, supply chain footprints, and intercompany transactions. It has now become more important than ever to assess entire value chains to determine how […]

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Global Marketing

Corporate Social Responsibility and Consumer Behavior

I have seen now more than ever that companies are being exposed for not being socially responsible. Social media has made it easier for consumers to share information about their approvals/ disapprovals of a company solely based on what they are doing socially. For example, there currently is a nationwide demand to unionize Starbucks. Workers […]

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Global Marketing

Impulse Buying

I recently became a victim of impulse buying. I was working on a class project on the company Crocs, when suddenly I felt the urge to buy a pair. I was the type of person who swore they would never wear Crocs, let alone buy a pair! However, they got me. While conducting research on […]

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Global Marketing

McDonalds Global Success

When lookin at companies that have been successful in global expansion McDonalds stands out as a leader. Recognized as one of the largest fast food brands globally McDonalds has been able to find that sweet spot of standardization and adaptation to become one of the top Global restaurant brands in the world. Much of McDonalds […]

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Global Marketing

What’s on Your Plate?

Hey everyone! Recently, our class presented our final marketing projects! My group and I did our project on the company Kellogg’s and it really got me thinking about how different our eating habits are around the world. It is no question that food is a big part of our daily lives, we literally can’t live […]

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Global Marketing

VALORANT’s Global Marketing Strategy

Riot Games’ “VALORANT” is a free-to-play tactical shooter that has overtaken the leaderboards as the 6th most popular game in the world (NewZoo, 2022). Despite its release less than two years ago, it has amassed a total of more than 12 million active players per month of 2021, and is continuously growing, with around 1.5 […]