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Global Marketing

Burritos Beyond Borders

Chipotle’s reach may seem ubiquitous to those living in the American Southwest. Their no-nonsense cafeteria style Mexican cuisine has become a major hit, achieving $9.9 billion in revenue in 2023. Though popular here in the States, Chipotle has struggled to gain traction in international markets. Their international portfolio contains only 39 locations in Canada, 15 […]

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Global Marketing

Starbucks International

Why Starbucks Succeeds Internationally If you have had the opportunity to travel internationally and visit a Starbucks, you may have noticed the stark contrasts between those locations and their US counterparts. I initially encountered these differences during a brief stopover at Singapore Changi Airport. While stopping in for a quick snack, I was greeted by […]

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Global Marketing

BeReal is Over Party?

In March 2023 BeReal had 33.3 million monthly active users which is down from 73.5 million monthly active users in August 2022. With marketers asking themselves if this app is just a trend or another substitute for other social media platforms. BeReal’s head of field marketing, Julian Hislop, had stated the app is currently in […]

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Global Marketing

Navigating Cross-Cultural Consumer Behavior

Blog Subtopic: Cross-Cultural Consumer Behavior I’ve chosen Cross-Cultural Consumer Behavior as the subtopic for my blog. This broad topic spans various facets of marketing. However, in this inaugural blog post, I aim to clarify the essence of this subject. Consumer preferences naturally differ based on geographical locations. Even within a single country, there can be […]

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Global Marketing

“Nothing Beats a Londoner” Nike’s Campaign

Nike has gained popularity for their famous and compelling commercials. In general, Nike follows a simple template of having their actors overcoming a relatable challenge. Nike takes something simple into an emotional piece, because they aim it at the right audience and they localize the content. This leads the audience to connect with the brand […]

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Global Marketing

Starbuck’s Overpriced Coffee in Australia

Starbuck’s massive coffee chain beginning in the United States reaches various continents. In 2000, they took on the Australian coffee market and quickly opened 87 locations within 7 years. Australia’s appeal was their large coffee market, strong economy, and Starbuck’s previous accomplishments within international markets. However, Starbuck’s failed to gain popularity among Australians and closed […]

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Global Marketing

Bed Bath & Broke

Bed Bath & Beyond becomes the next retail giant to file for bankruptcy. Bed Bath & Beyond, the well-known home goods retailer, has been in the news recently due to its bankruptcy filing and subsequent store closures. The company has been struggling for some time due to several reasons, which include financial difficulties, supply chain […]

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Global Marketing

UK Blocks Microsoft from Buying Blizzard

While the US has allowed the deal, the UK halts Microsoft from completing the sale. Late last month, Microsoft announced its intention to acquire Activision Blizzard. The deal, valued at $69 billion, would have been Microsoft’s largest acquisition ever for one of the largest gaming companies in the world. However, the UK’s Competition and Markets […]