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Global Marketing

Global Branding Strategies

Solo Branding can best be explained by a parent company launching stand-alone individual brands. For example, Procter and Gamble (P&G) brands like Pampers, Tide, and Gillette are all stand-alone brands. Rather than branding Tide as “Tide by Procter and Gamble,” P&G strategically allows each brand to have its own identity. Simply put, Tide is Tide […]

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Global Marketing

Why Toyota’s New Supra Was a Flop

So much for hyping up the legendary brand that has been absent for two decades. Reviving a legendary brand is no easy task, even for big name automakers like Toyota. In the 2010’s, Toyota shocked the automotive world when it announced the return of the Supra name, then it subsequently showed off its concept car […]

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Global Marketing

Nike’s Global Expansion

Nike, Inc., was founded in 1964 under the name Blue Ribbon Sports and officially became Nike in 1971. It is a sportswear company that started with footwear but has since become the largest sportswear company in the world with products ranging from shoes and clothing to smart devices. It now has more than 700 plants […]

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Global Marketing

An Introduction to International Market Communications

The fundamental key to approaching international marketing is understanding that the strategies employed in domestic marketing operations are also applied in foreign marketing operations.  This concept itself may appear simple, yet its execution proves to be complex, particularly when examined through the lens of international market communications. At its core, market communication encompasses the tools […]

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Global Marketing

Cultural Competence in Healthcare

The healthcare industry faces a vast array of challenges related to cultural competence. Many patients struggle to connect with their providers as a result of cultural disconnects that cause confusion and sometimes rather push potential clients away. Healthcare providers should incorporate the “salad bowl” viewpoint in that every different culture adds value to the entire […]

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Global Marketing

IKEA’s Grand Expansion to India

IKEA was founded in 1943 by Ingvar Kamprad, who was a 17-year old at the time.  IKEA is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services (Wikipedia).  They are also known for being pretty affordable and very simplistic, yet still […]

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Global Marketing

Stella Artois in South Africa

Stella Artois is a popular alcoholic beverage company that specializes in beer.  They first started brewing Stella Artios in 1926 by Artois Brewery in Leuven, Belgium, and was actually first launched as a Christmas beer, since it was named after the Christmas Star. Stella Artois was only sold during the winter season, but it eventually […]

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Global Marketing

OYO’s Expansion into the Chinese Market

OYO (Oravel Stays Private Limited) was founded by a 19 year old, Argarwal, in 2012.  They are an India-based chain of leased and franchised hotels, homes, and living spaces.  At the time of the case, they were considered to be one of South Asia’s biggest, China’s top five largest, and the world’s fastest chain within […]