After years of slumping sales, GAP has appointed a new CMO. Fabiola Torres, from PepsiCo has been appointed the new CMO for GAP. Torres’ roles for GAP will include to oversee the marketing, creative, merchandising, store experience and operations times. Because of Gap’s ongoing efforts to put its brand back in te cultural conversation, this […]
Apple’s recent decline in sales in China has raised questions about its standing in one of the world’s largest smartphone markets. Despite offering rare discounts on iPhones, Apple experienced a 4.3% drop in global sales in the January-March quarter, with a significant portion of the decline attributed to China, where sales plummeted by 8%. A […]
Amazon, the e-commerce giant, recently reported record first-quarter sales, propelled by the booming growth of its cloud-computing unit fueled by artificial intelligence (AI) innovations. The impressive performance not only surpassed critics expectations but also emphasizes Amazon’s relentless pursuit of excellence in a rapidly evolving market landscape. Under the leadership of CEO Andy Jassy, Amazon has […]
In the wake of a pivotal period marked by the COVID-19 pandemic, the retail landscape is witnessing a massive shift in consumer behavior. A trend that was already gaining momentum before the pandemic has now resurfaced with renewed vigor, signaling profound changes in the way brands are perceived and embraced by consumers worldwide. The question […]
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Marketing with LinkedIn B2B
LinkedIn is known for it’s professional connection between people business and employees. It has more than 700 million professional users. It is social media for B2B. LinkedIn might be one of the greatest free professional training website out there because it helps people achieve goals with free content everyone has access to for almost any […]