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Global Marketing

Marketing with LinkedIn B2B

LinkedIn is known for it’s professional connection between people business and employees. It has more than 700 million professional users. It is social media for B2B. LinkedIn might be one of the greatest free professional training website out there because it helps people achieve goals with free content everyone has access to for almost any […]

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Global Marketing

Google for B2B Marketing

B2B marketing strategies are always evolving but leveraging platform like Google can lead you in business. Google offers a variety of tools and features to be used to target specific industries. Why Google Ads Google Ads allows marketers to target potential business based on factors such as usage, location, or based on searches. This is […]

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Global Marketing

The Paris Olympics Wants Your Money

With the Paris Olympics around the corner, I thought it would be interesting to see how the pricing strategy compares to that of the London Olympics case study we did in class. It seems Paris will focus its ticket sales on a website called tickets.paris2024.org. After messing around with the tabs and using Google to […]

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Global Marketing

The Sweet Taste of Gamified Data

With credit to the professor’s slides on Global Market Intelligence, there are 6 steps to follow when designing a research study. They are as follows: 1. Define the research problem(s) 2. Develop a research design 3. Determine information needs 4. Collect the Data (secondary and primary) 5. Analyze the data and interpret the results 6. […]

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Global Marketing

Focus Groups vs. the World

Caution, spoilers ahead for Scott Pilgrim vs. the World. One of my favorite movies of all time very nearly had a sharp left turn for an ending, which definitely would have made the film worse overall. That movie is Scott Pilgrim vs. the World,  and a seemingly minor tweak to the ending made a world […]