B2B marketing strategies are always evolving but leveraging platform like Google can lead you in business. Google offers a variety of tools and features to be used to target specific industries. Why Google Ads Google Ads allows marketers to target potential business based on factors such as usage, location, or based on searches. This is […]
With the Paris Olympics around the corner, I thought it would be interesting to see how the pricing strategy compares to that of the London Olympics case study we did in class. It seems Paris will focus its ticket sales on a website called tickets.paris2024.org. After messing around with the tabs and using Google to […]
With credit to the professor’s slides on Global Market Intelligence, there are 6 steps to follow when designing a research study. They are as follows: 1. Define the research problem(s) 2. Develop a research design 3. Determine information needs 4. Collect the Data (secondary and primary) 5. Analyze the data and interpret the results 6. […]
Caution, spoilers ahead for Scott Pilgrim vs. the World. One of my favorite movies of all time very nearly had a sharp left turn for an ending, which definitely would have made the film worse overall. That movie is Scott Pilgrim vs. the World, and a seemingly minor tweak to the ending made a world […]
B2B Marketing is key part of commercial landscape. It has it’s advantages and challenges in a unique way. Before I get into B2B pros and cons here are some companies that we use often in personal life also has B2B marketing strategies: Google, Zoom, Microsoft, and more. Pros of B2B Marketing It is well known […]