In the original entry on this topic I went over what numbers are used most internationally for a pricing strategy and why this differs by culture based on region and high or low context. This time around we will be exploring other tactics used when it comes to presenting a product’s price. The first tactic […]
Exxon Mobil and Chevron, two giants in the oil and gas industry, recently reported lower first-quarter profits, signaling a shift from their record-setting performance in previous years. Despite banking a combined $13.7 billion in profits, the results fell short of their recent standards, attributed in part to anemic natural gas prices and refining margins. Exxon […]
Pickleball, a popular sport that we know and has been on the rise, has now found its way into another store in the retail space. Lululemon has now leaned into a pickleball partnership with a lifetime partnership. Lululemon is officially going to be the official apparel partner of pickleball and tennis. Lululemon is partnering with […]
After years of slumping sales, GAP has appointed a new CMO. Fabiola Torres, from PepsiCo has been appointed the new CMO for GAP. Torres’ roles for GAP will include to oversee the marketing, creative, merchandising, store experience and operations times. Because of Gap’s ongoing efforts to put its brand back in te cultural conversation, this […]
Apple’s recent decline in sales in China has raised questions about its standing in one of the world’s largest smartphone markets. Despite offering rare discounts on iPhones, Apple experienced a 4.3% drop in global sales in the January-March quarter, with a significant portion of the decline attributed to China, where sales plummeted by 8%. A […]