Nike is a globally recognized brand that has successfully established itself as a leader in the athletic footwear and apparel industry through its dominance stemming from running and continuing in the basketball, football, and soccer sportswear markets. Nike’s international pricing strategy plays a crucial role in the company’s market dominance and ability to surpass competition […]
Affordable and stylish eyewear brand Warby Parker’s Q1 2023 findings show that revenue is up by over 12%. This company has experienced some losses in revenue in 2022 and its journey to remain an independent and economical eyewear company has been slightly tumultuous. However, the tides are turning and Warby Parker’s net loss is now […]
Welcome to the club, Etsy! Known as the online destination for handmade and unique gifts, Etsy has launched its wedding registry following an increase of wedding gift searches. This comes at an opportune time as Bed, Bath, & Beyond has filed for bankruptcy. Note that at one time, BB&B was the absolute leader in the […]
Ipsos; a multinational market research and consulting firm, conducted a survey including roughly 20,000 people in varying countries. Of the individuals surveyed, Ipsos found that a bit over fifty percent reported increases in the cost of housing, healthcare, shoes, clothing, and entertainment. In addition to these responses, forty percent of respondents also expect prices to […]
This year for Mother’s Day, Walmart plans on giving away 20,000 Walmart + memberships to new moms. Walmart is partnering with the Pampers hospital gift bag program to offer this promotion. From the beginning of May, women who have recently delivered a baby will receive a reusable fabric bag, a sample pack of Pampers wipes […]
As it is Mental Health Awareness month, Walgreens has announced that it is expanding its efforts to provide more access to mental health resources for youth in partnership with Mental Health America (MHA) on its Back-to-School campaign. Walgreens aims to provide newer, improved resources such as screening tools and educational materials for schools around the […]
Dynamic pricing is a strategy where businesses adjust the prices of their offering to account for changing demand. Uber utilizes dynamic pricing and machine learning to forecast market conditions. We will explore how Uber introduced their dynamic pricing strategy in London. Uber introduced an algorithm that allowed the company to set variable pay and pricing […]
300 New Boeing Aircraft in a $40 Billion Deal The low-cost airline, Ryanair, has announced they have made a significant deal with American plane manufacturer Boeing. The deal agreed upon is that Ryanair has decided to purchase over 300 new Boeing aircraft to accompany the need for expanding business over European airspace. The acquisition of […]