So, What Is a Global Marketing Channel? When approaching global marketing channels for class, I wanted to translate the concept into something that made sense in my own field. I work in opera and live theatre, where the “product” is usually tied to a particular place, cast, orchestra, stage, and audience. You cannot exactly put La […]
Author: Marc Callahan
By: Marc Callahan Global Marketing Channels for International Audiences Global marketing channels are the ways a product reaches customers in another market. For a Broadway or West End musical, that journey can take several dramatically global forms. A show may begin in one theater. However, if it succeeds, the next question is how it reaches […]
As an opera director, I often think about what happens when a Punchdrunk production moves from one place to another. The world around it can change. But I am not sure I want a Sleep No More in every city any more than I want every city to have exactly the same restaurants, stores, and cultural experiences. […]