Millions of viewers eagerly anticipate the World Cup, a global sporting event that generates substantial profits for host countries. A significant factor in this success is the international pricing strategy involved throughout the games, which changes based on consumer preferences and economic conditions of the time as well as the demographics of the host country. […]
Pick Your Poison
It’s another Monday. You were probably awoken from your slumber to the sound of your alarm going off, that is, if you slept at all. The snooze button was probably hit several times before you somehow managed to peel yourself off your bed. You’re more than likely feeling tired, unless you’re one of the lucky […]
Nike’s Global Strategy
Nike is a globally recognized brand that has successfully established itself as a leader in the athletic footwear and apparel industry through its dominance stemming from running and continuing in the basketball, football, and soccer sportswear markets. Nike’s international pricing strategy plays a crucial role in the company’s market dominance and ability to surpass competition […]
Warby Parker’s Revenue is Up!
Affordable and stylish eyewear brand Warby Parker’s Q1 2023 findings show that revenue is up by over 12%. This company has experienced some losses in revenue in 2022 and its journey to remain an independent and economical eyewear company has been slightly tumultuous. However, the tides are turning and Warby Parker’s net loss is now […]
Welcome to the club, Etsy! Known as the online destination for handmade and unique gifts, Etsy has launched its wedding registry following an increase of wedding gift searches. This comes at an opportune time as Bed, Bath, & Beyond has filed for bankruptcy. Note that at one time, BB&B was the absolute leader in the […]
Effects of Global Inflation
Ipsos; a multinational market research and consulting firm, conducted a survey including roughly 20,000 people in varying countries. Of the individuals surveyed, Ipsos found that a bit over fifty percent reported increases in the cost of housing, healthcare, shoes, clothing, and entertainment. In addition to these responses, forty percent of respondents also expect prices to […]
This year for Mother’s Day, Walmart plans on giving away 20,000 Walmart + memberships to new moms. Walmart is partnering with the Pampers hospital gift bag program to offer this promotion. From the beginning of May, women who have recently delivered a baby will receive a reusable fabric bag, a sample pack of Pampers wipes […]
As it is Mental Health Awareness month, Walgreens has announced that it is expanding its efforts to provide more access to mental health resources for youth in partnership with Mental Health America (MHA) on its Back-to-School campaign. Walgreens aims to provide newer, improved resources such as screening tools and educational materials for schools around the […]