Live-streaming as an engagement tool on social media. All the buzz surrounding videos on social seems to be about influencers. How can a brand survive without an influencer to keep them afloat?! They could start by trying to do it themselves. Live-streaming isn’t new, but it does seem to be somewhat underutilized in the market, […]
Integrating ads into your social media repertoire. Organic social media can only get a brand so far. Sure, the company is reaching its audience wherever they are 24/7/365. But, unless on a platform where sharing to other users is a built in feature like X or Facebook, they likely won’t be reaching their potential audience […]
Now I am not one to make things political around these parts, but as the price expert here I found this recent quote from President Joe Biden rather interesting. “If I put you on Air Force One with me, and you have a prescription — no matter what it’s for, minor or major — and […]
How brands can deal with social media errs. Many brands are focusing on consumer bases who, more than ever, demand they take a stand on certain issues. At Bud Light, who partnered with transgender influencer Dylan Mulvaney for a promotional post last year, they realized the ramifications of taking such stances in full force. The […]
With a 1979 Ford Bronco. In 2022, eBay Motors had a question. With an abundance of high quality off-roading parts and vehicle modifications available on their website, why weren’t they able to reach relevant consumers effectively? Off-roading has become very popular over the recent decades. Whether it be for viewing nature otherwise unreachable, searching for […]