Global Marketing Professor

The only thing Innocent is guilty of is finding out how. Today, every brand needs to have a distinct social media presence. However, it can be difficult to distinguish your business from competitors without compromising your brand identity. For Innocent, a B corporation that sells health drinks, the best way to do this was by […]

“In the grim darkness of the far future, there is only war.” Games Workshop Ah, Warhammer, my beloved. My nerdy guilty pleasure which I now get to shamelessly explain all over this graded blog. Let’s dive in. Warhammer is a tabletop game created by a company called Games Workshop (GW), based in Nottingham UK. Among […]

Kentucky Fried Chicken (KFC) has a somewhat negative brand reputation in the United States. As part of this perception, American consumers may not immediately consider that KFC is China’s largest fast food chain with over 9000 locations. To have accomplished this undertaking, KFC’s new product development team works around the clock to create new menu […]

In the dynamic world of consumer behavior, the once-solid foundation of brand loyalty is now on a decline. The usual customers who would blindly stick to familiar brands, driven by tradition or familial influence are now straying away. Instead, today’s consumers are more discerning, empowered, and open to exploring new options before making purchasing decisions. […]

How often should a business change the price customers pay for their products? Well if you are in the business of gasoline the answer to that question is multiple times per day. While most of us have been well aware of this for awhile and have accepted the insanity that is constantly fluctuating pricing, we […]