How often should a business change the price customers pay for their products? Well if you are in the business of gasoline the answer to that question is multiple times per day. While most of us have been well aware of this for awhile and have accepted the insanity that is constantly fluctuating pricing, we […]
Understanding your audience is crucial in both B2B Marketing and B2C marketing. Both have their strategies, challenges and differences. Some of the Key Differences are: Challenges in B2B and B2C Marketing B2B Marketing Challenges are: B2C Marketing Challenges are: Strategies for B2B and B2C marketing B2B Marketing Strategies B2C Marketing Goals for both B2B and […]
How the Hollywood studios are trying to use virality to boost the success of their films. By Ethan Mantaro This past week, some of America’s greatest national monuments were invaded by a mob of damned dirty apes riding horseback. A stunt marketing campaign for the new entry in the decades spanning Planet of the Apes […]
$9.99 or $10? What goes into determining how the end of a price will look? According to a recent study, the psychology of pricing is more complex than it appears on the surface. The ideal pricing form differs based on a country’s culture. By researching how psychological pricing in a new market works can increase […]
Alibaba Cloud is taking the initiative to expand its reach on the international stage in order to prepare itself for the increase in AI usage as a business tool. They’re making cuts internationally up to 59% and locally about 23%. By expanding these services, they’re hoping to control a large market share with a pre-established […]