Airbnb announced their new global marketing strategy earlier this month. This strategy is centered around customers enjoying experiences rather than booking a short-term stay at one of their locations. The company is expanding their core business model due to slow booking rates since COVID-19. The new category around creating experiences for customers is called ‘Icons’. […]
Generative AI in social media marketing. It’s all anyone has been talking about for the past year. Concerns over artificial intelligence taking over certain jobs is top of mind, particularly in fields like marketing where much of the product relies on visuals or text that generative AI is moving closer to imitating each day. So, […]
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This UGC Campaign was HUGE!
How Apple benefitted from one of the best UGC campaigns in recent memory. Fans of a brand’s product or service can be its best friend. Not because they pay more money or sign up for newsletters. Instead, fans have a tendency to want to showcase themselves using said product or service. User generated content (UGC) […]
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Live in 3…2…1
Live-streaming as an engagement tool on social media. All the buzz surrounding videos on social seems to be about influencers. How can a brand survive without an influencer to keep them afloat?! They could start by trying to do it themselves. Live-streaming isn’t new, but it does seem to be somewhat underutilized in the market, […]
Integrating ads into your social media repertoire. Organic social media can only get a brand so far. Sure, the company is reaching its audience wherever they are 24/7/365. But, unless on a platform where sharing to other users is a built in feature like X or Facebook, they likely won’t be reaching their potential audience […]