The era of comfortable vagueness in marketing is officially coming to an end. For decades, corporate marketing departments operated under immeasurable “brand awareness” and abstract buzzwords. A century-old statement by John Wanamaker, “Half the money I spend on marketing is wasted; the trouble is I don’t know which half”, supported this vagueness. In today’s world, […]
Author: Tracy Mapfumo
In May 2026, Klarna, the global digital bank and flexible payments provider, launched the Klarna Shopping Search application (app) in ChatGPT. The search app allows consumers to describe the types of products they are looking for and see visual results with current prices, availability, and offers from various merchants. The Klarna Shopping Search app then […]
The concept of glocalization has been tested for the past decade, yet it is still relevant. It stems from the two words ‘global’ and ‘localization’. According to Acclaro, a Japanese economist came up with this term in the 1980s, and it was introduced by Sociologist Roland Robertson in The Harvard Business. Glocalization combines global and local […]