Almost everyone has heard of Alibaba, but not everyone realizes how much it has changed the way businesses approach international sourcing. Recently, I was talking with a friend who owns a small business, and he mentioned that he had made his first purchase through Alibaba. Although he was skeptical at first, he said the experience […]
Author: Blue
Would you trust a supplier with the idea for your next bestselling beauty product? Global B2B marketing isn’t just about having the best product. It’s about convincing another company that you are the right partner. Imagine you’re launching a new skincare product that you believe could become your brand’s next bestseller. You’ve spent months developing […]
We all know and love McDonald’s for its recognizable brand, tasty meals, iconic yellow branding, and fast-food experience. There are more than 45,000 McDonald’s locations across more than 100 countries worldwide. However, just because it is McDonald’s does not mean that the marketing and products remain the same everywhere. A global brand does not have […]