Welcome to the club, Etsy! Known as the online destination for handmade and unique gifts, Etsy has launched its wedding registry following an increase of wedding gift searches. This comes at an opportune time as Bed, Bath, & Beyond has filed for bankruptcy. Note that at one time, BB&B was the absolute leader in the […]
Market Research is incredibly important in the success of a business. As such, it’s important to consider the most common market research mistake prior to engaging in this activity. Most Common Market Research Mistakes 1. Confusion over the best method to use 2. Ambiguous questions 3. Not knowing exactly what a company is even looking […]
Market Research Market research importantly helps a business better understand its customers and relatedly to make changes to products or services that more effectively target consumer preferences. Interviews are a useful tool in gathering consumer information when done properly. Benefits of Customer Interviews 1. Help a company to better assess consumer demand. 2. Underline pain […]
Background Most women and girls have experienced some kind of negativity online and have found social media to be harmful to their self-esteem. Though only 9% of women in the early 2010s admitted to participating in body-shaming over social media, research found the actual percentage to be much higher. As a hygiene brand, Dove’s target […]
Background LEGO has long found success with using market research to illuminate consumer tastes and preferences. In the early 2000s, the company was directionless and failing, so LEGO turned to market research to try and rebuild their brand. This turned out to be the right decision, because research into their target market of young boys […]