2020 Social Media Marketing Trends

A study by SurveyMonkey and Hubspot discovered that social media trends seemed to match across regions, likely due to the globalizing effect of the internet. Here are four global social media trends to pay attention to this year. 1. Short-lived content will continue gaining popularity Ephemeral content, like stories, have been a huge social media […]

How to Create Social Media Engagement

Social media engagement comes from interactions with your social media account. They include reactions, follows, shares, comments, or click-thru’s. These metrics are key ways to gauge the impact of content marketing and drive long-term brand favorability. A clever comparison by Hootsuite labels companies as either a “soap box” or “dinner party.” Soap box brands have […]

How To Set Up International Social Media in 4 Steps

1. Choosing Social Media Platforms The popular social media sites in your country may not have the same market share in other countries. As of January 2020, the most popular social media platform around the world was Facebook, with 2.5 billion users. However, if you plan to enter China, QZone is an important platform to […]

TikTok: The Next Frontier of Global Marketing

TikTok, the Chinese video-sharing social media platform, seemingly exploded out of nowhere. The app currently has over 2 billion users worldwide, 60% of which are between 13-24 years old. And yet, TikTok is only being used by 4% of social media marketers. There is a reason brands are apprehensive to enter this massive digital space. […]

Considerations for International Paid Social Media Marketing

In today’s connected world, businesses are no longer limited to turning to their local populations for prospective customers. Advertising internationally, however, comes with an entirely new set of considerations. Different time zones, creative localization and potential issues with ad delivery are all common pitfalls. Different time zones create the potential for ads to run at […]

Global Retailing: Amazon and Win Bigly

Amazon is ranked as the world’s 2nd largest global retailer with sales around $233 billion US even though its market capitalization is the largest at $778 billion. Amazon has dominated e-commerce with 49% market share although in the United States, as of December 2018, e-commerce represents only 11% of all retail. One product that has […]