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Global Marketing

Mobilizing International Market Communications to Promote “Our Moment”

Digital marketing consultant Josian Phillips describes social media as “an easily accessible platform for brands to communicate with massive global audiences, without the need for spending on television advertisements or local press.”  Accordingly, social media has become the most prevalent channel for marketing communications in recent years.  Indeed, organizations and brands of all kinds utilize […]

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Global Marketing

2020 Social Media Marketing Trends

A study by SurveyMonkey and Hubspot discovered that social media trends seemed to match across regions, likely due to the globalizing effect of the internet. Here are four global social media trends to pay attention to this year. 1. Short-lived content will continue gaining popularity Ephemeral content, like stories, have been a huge social media […]

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Global Marketing

How to Create Social Media Engagement

Social media engagement comes from interactions with your social media account. They include reactions, follows, shares, comments, or click-thru’s. These metrics are key ways to gauge the impact of content marketing and drive long-term brand favorability. A clever comparison by Hootsuite labels companies as either a “soap box” or “dinner party.” Soap box brands have […]

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Global Marketing

How To Set Up International Social Media in 4 Steps

1. Choosing Social Media Platforms The popular social media sites in your country may not have the same market share in other countries. As of January 2020, the most popular social media platform around the world was Facebook, with 2.5 billion users. However, if you plan to enter China, QZone is an important platform to […]

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Global Marketing

TikTok: The Next Frontier of Global Marketing

TikTok, the Chinese video-sharing social media platform, seemingly exploded out of nowhere. The app currently has over 2 billion users worldwide, 60% of which are between 13-24 years old. And yet, TikTok is only being used by 4% of social media marketers. There is a reason brands are apprehensive to enter this massive digital space. […]

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Global Marketing

Considerations for your Global Social Media Strategy

So, you’ve decided to take your brand global—congratulations! Before you begin, consider the following question: Should you manage a global account or pursue a localization strategy? The answer is likely a bit of both. The Appeal of Global Branding “As more and more companies come to view the entire world as their market, brand builders […]

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Global Marketing

Businesses ‘Social Distance’ from Traditional Use of Social Media

Social media has connected the global world unlike ever before, making communication easier and transforming human connection. With many people across the world staying home to prevent the spread of COVID-19, we are using social media and consuming new information at staggering rates. Many of us are having virtual happy hours or tagging friends in […]

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Global Marketing

Considerations for International Paid Social Media Marketing

In today’s connected world, businesses are no longer limited to turning to their local populations for prospective customers. Advertising internationally, however, comes with an entirely new set of considerations. Different time zones, creative localization and potential issues with ad delivery are all common pitfalls. Different time zones create the potential for ads to run at […]