Social media is one of the most used tools for marketing, as well as a popular form of entertainment for consumers around the world. As of 2023, there are about 4.89 billion users worldwide, and the average social media user bounces across 7 different platforms every month (Sheikh, 2023). Though the general concept is easily […]
Author: Julianne Wohl
As a society so rooted in technology, it makes sense that social media is becoming one of the most efficient ways of reaching the global audience. In fact, there are 4.76 billion social media users across the world, accounting for about 59.4% of the entire global population (Kepios, 2023). Companies that operate outside of their […]
What is CSR? CSR, aka corporate social responsibility, is “a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public,” (Hansen, 2023). It entails a company being aware of the impact it has on all areas of society, whether it be environmental, social, or economic. The main goal […]
Using this blue check may increase your brand’s visibility and credibility among a global audience. If you have been active on any social media platforms in the past year, chances are you have been seeing more and more of these blue check marks. Traditionally associated with A-list celebrities and billion-dollar companies, the blue check is […]
When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]