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Global Marketing

How to Use Social Media to Communicate CSR

What is CSR? CSR, aka corporate social responsibility, is “a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public,” (Hansen, 2023). It entails a company being aware of the impact it has on all areas of society, whether it be environmental, social, or economic. The main goal […]

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Global Marketing

How to Utilize Verification on Social Media

Using this blue check may increase your brand’s visibility and credibility among a global audience. If you have been active on any social media platforms in the past year, chances are you have been seeing more and more of these blue check marks. Traditionally associated with A-list celebrities and billion-dollar companies, the blue check is […]

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Global Marketing

Like an onion, the influencer industry has many layers

When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]

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Global Marketing

It’s a Barbie World: The Ultimate Barbie Movie Marketing Campaign

The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]

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Global Marketing

Sydney Sweeney x Ford: inclusive workwear “designed to get dirty”

Many of us may know actress Sydney Sweeney from her roles in “Everything Sucks!”, “The Voyeurs”, “White Lotus”, and the award-winning “Euphoria”. But did you also know she has a love for fixing up old cars? In February 2021, Sweeney purchased her “vintage dream car” (a red 1969 Ford Bronco); however it wouldn’t start up […]