The East and the West are inherently different, but are slowly influencing each other in many ways; one of those ways being spiritual. Eastern influence began to permeate in the 1960s when The Beatles started to follow Maharishi Mahesh Yogi, who founded Transcendental Meditation in India. The Beatles liked his philosophy and eventually communicated that […]
Author: Maria and Cassity
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Branding & Coronavirus
It’s May 2020. The world is in a pandemic because of the COVID-19, coronavirus, outbreak. People all over the world are quarantining in their homes, trying to stay safe and healthy. Some businesses are closed or going under while other businesses are booming (i.e. Target, Amazon, grocery stores alike). There is no end in sight […]
If you’re one of the many quarantined souls who have been shamelessly binge-watching TV shows on Netflix, you might enjoy this blog post. You might have noticed that Netflix has been kicking it out of the park for the past few years, releasing successful original TV shows, movies, documentaries and comedy shows. By 2017, Netflix […]
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Inclusivity is the New Pink
Cosmetics companies have started to become more culturally sensitive to the vast array of skin tones when formulating their foundation colors. Expanding from the former-norm of “Very Light,” “Light,” “Medium,” “Dark,” and “Very Dark” range, cosmetic companies are aiming for 40 different foundation shades; a standard set by Rhianna’s Fenty Beauty. Fenty Beauty launched in […]
Culture marketing is a strategy used by companies that allows consumers to peak behind the curtain and to learn about the company’s core values and missions through its content, messaging, decor and even product offerings. Most companies have this information simply cited on their website, but the gist is in translating this information into something […]