Korean Trends Crossing Cultural Barriers

In the last 18 months, the West saw a rise in Korean influence, notably within the beauty and cosmetics industry. Estimated at around $13 billion in 2017, Korean beauty, or K-beauty, trends soared across Asia and resonated across the world. What’s all the hype about? I went into a deeper dive into the Korean cosmetics […]

Culturally Sensitive Packaging Can Make All the Difference

For a universally needed product, you would think the packaging would not make a do or die difference in the success of the product. However, as discussed in class, something as simple as toothpaste can be the source of much corporate controversy. In the case of the Colgate Max Fresh rollout in the early 2000’s, […]

Righteousness and Marketing, Should They Go Hand In Hand?

The 2014 Winter Olympics were set to be hosted in Sochi, Russia, with roughly 10 major global sponsors endorsing the highly anticipated events. The Olympics, being truly global events, attract major players like Procter&Gamble, McDonald’s, Coca-Cola, General Electric… However, as the Olympics neared, these global companies were facing immense pressure from the media, their consumers, […]

How Societal Disparity Impacts the Luxury Goods Market

The Power Distance Index, created by Geert Hofstede, is designed to measure “. . . the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.” Essentially, it measures inequality in a community and can be used to analyze consumer behavior based on […]

Cross-Cultural Considerations in Business

When we think of the world, we tend to associate certain traits, or behaviors, with specific countries. If you stumble upon an overly helpful/nice person, the joke can be made that they’re Canadian, or if you know any Indian “aunties”, you’ll know they’ll constantly and persistently offer you food. Why is it that we associate […]