#TheBestMenCanBe: Gillette’s initiative during #MeToo

The #MeToo movement saw a fall of very high profile celebrities, politicians and businessmen around the globe. A brand that is highly associated with masculinity and getting the best from its product, took it upon themselves to use the leverage of the brand recognition by starting a social media campaign that focuses on “Gillette committing […]

From being an Avenger to being your workout partner

Being a Hollywood star is pretty synonymous with looking good and being fit, however in the case of Chris Hemsworth, the God of Thunder himself, has taken things to a new level. Often proclaimed the hottest and funniest Avenger, Thor (Hemsworth) has often shared snapshots of his workout routines over social media, showing his fans […]

Adidas x Parley: saving the world’s oceans one shoe at a time

Plastics in the ocean have been the talk around the world ever since pictures of popular island destinations surfaced with unimaginable levels of plastic pollution. The impact of plastics on marine life has been extensively documented and aired across various media channels, however no major non-profit or mainstream company has taken up the challenge to […]

High end car brands partner with social media influencers

With a spike in the use of social media platforms across most industries, it’s not surprising to see high end car brands like BMW, Mercedes-Benz, Lamborghini, Ferrari and Volvo shift their focus on Instagram, Facebook, Twitter and YouTube for their respective marketing campaigns. These platforms have drastically increased customer interaction/engagement and also provided a fantastic […]

Red Bull: More Than Just an Energy Drink and Sporting Event Company

Red Bull was founded in 1987 in Fuschl am See, Austria by Dietrich Materschitz. His inspiration for the company can be attributed to Krating Daeng – a popular energy drink of Thailand that is mostly consumed by blue collar workers. Mateschitz developed a formula for the beverage and created a differentiation strategy, repositioning the brand […]

Lessons on The Transformative Power of Social Media

There are several articles and studies out there showcasing the power of social media. However, sometimes it takes a practical and inspiring example to really understand how this platform can generate such a big impact. One such example can be witnessed in Stacey Heale’s powerful talk at TEDx. Although the subject of this talk is […]

The 21 Years Old Social Media Billionaire

The youngest member of one of the most famous families on today’s show business, Kylie Jenner was recently featured in several headlines after appearing in the cover of Forbes magazine as “the youngest ever self-made billionaire” at 21 years of age. Regardless of actually being self-made or not, a discussion that surfaced after her appearance […]