#TheBestMenCanBe: Gillette’s initiative during #MeToo

The #MeToo movement saw a fall of very high profile celebrities, politicians and businessmen around the globe. A brand that is highly associated with masculinity and getting the best from its product, took it upon themselves to use the leverage of the brand recognition by starting a social media campaign that focuses on “Gillette committing […]

From being an Avenger to being your workout partner

Being a Hollywood star is pretty synonymous with looking good and being fit, however in the case of Chris Hemsworth, the God of Thunder himself, has taken things to a new level. Often proclaimed the hottest and funniest Avenger, Thor (Hemsworth) has often shared snapshots of his workout routines over social media, showing his fans […]

High end car brands partner with social media influencers

With a spike in the use of social media platforms across most industries, it’s not surprising to see high end car brands like BMW, Mercedes-Benz, Lamborghini, Ferrari and Volvo shift their focus on Instagram, Facebook, Twitter and YouTube for their respective marketing campaigns. These platforms have drastically increased customer interaction/engagement and also provided a fantastic […]

Lessons on The Transformative Power of Social Media

There are several articles and studies out there showcasing the power of social media. However, sometimes it takes a practical and inspiring example to really understand how this platform can generate such a big impact. One such example can be witnessed in Stacey Heale’s powerful talk at TEDx. Although the subject of this talk is […]

The Power of Social Media

Social media is more than just a tool for socially engaging online with friends and family. Platforms such as Facebook, Instagram, YouTube, What’s App, and others, created an opportunity for companies to reach their potential customers on a global basis. The amount of data recorded and analyzed by these platforms’ complex algorithms is sufficient to […]

The 21 Years Old Social Media Billionaire

The youngest member of one of the most famous families on today’s show business, Kylie Jenner was recently featured in several headlines after appearing in the cover of Forbes magazine as “the youngest ever self-made billionaire” at 21 years of age. Regardless of actually being self-made or not, a discussion that surfaced after her appearance […]