Global Marketing

Tik-Tok : A Marketing Must

If you surveyed every student's phone in our Master's Program I would bet $50 there is TikTok on everyone's iPhone. TikTok “blew up” during the Pandemic, and has become smartphone user's go to application. Whether it is for a new recipe, home DIY projects, or a silly dog video, TikTok has it.

What has been a major shift on the application that I have noticed personally has been the abundance of advertisements. When I first downloaded the app nearly 2 years ago, as a user you had to opt into watching an advertisement. The platform felt very entertainment based, where Instagram felt very ad focused. Now a days you see advertisements every few scrolls.

So the question here is: when did Tik-Tok become a marketer's paradise?

If you dig into this website, TikTok outlines for marketers how to advertise. The slogan when you first hit the link reads “Don't make ads. Make TikTok Videos”. Major brands like Starbucks, McDonalds, Revolve, gosh I could go on forever….but they're all on TikTok.

Here are the steps that TikTok has outlined to get started as a marketer on the app;

  1. Choose your goal.
  2. Select your audience.
  3. Set your budget.
  4. Design your ad.

TikTok is still working on their international TikTok reach. The app is working with partners in other courtiers like Japan, Indonesia, Thailand, Taiwan, Malaysia, Vietnam, South Korea, India, Turkey, Russia, Poland, South Africa, Australia, Canada, UAE, Egypt, UK, USA, Spain and Italy.

How do advertisers make money on TikTok? The videos can have CTA's to externa links or leverage #hashtags. Advertisers buy ads on a oCPC (optimized cost-per-click) and CPC (cost-per-click).

What is the gist of all of this? TikTok is it. Not being on TikTok these days are like not being on Instagram; it's a must for any brand's global marketing plan.