As social media’s presence in our lives continues to grow and expand, we are seeing the industry around it adapt as well. The general acknowledgment that an online social media ad has replaced the common advertisements in newspapers and on billboards is beyond the current transformation we are witnessing over the next ten years. The […]
Author: Isabella and Cole
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Social Media – For A Living!
Would you believe that brands like Taco Bell, Starbucks and Adidas have dozens of employees whos role is just dedicated to international marketing? Here is an example: I typed in “Social Media Taco Bell” on my LinkedIn. This photo captures just 1 page of the 4 pages of Social Media employees at Taco Bell. The […]
When do you not see an ad on social media? I just went on Instagram to test this out, and on my third scroll there was an ad. Whether you’re Starbucks or a local brick and mortar, social media directly impacts the NOI for these businesses. How? There are different strategies for different size businesses, […]
When you think of “small business” or even local mom-and-pop shops, technological innovation and brand awareness are not conventionally at the top of the list of key attributes. These store owners are achieving success through a small market in their local region, and don’t seem to have any desire to expand beyond that. However, the […]
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Tik-Tok : A Marketing Must
If you surveyed every student’s phone in our Master’s Program I would bet $50 there is TikTok on everyone’s iPhone. TikTok “blew up” during the Pandemic, and has become smartphone user’s go to application. Whether it is for a new recipe, home DIY projects, or a silly dog video, TikTok has it. What has been […]