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Global Marketing

Social Media Marketing: The Future of the Marketing Industry

As social media’s presence in our lives continues to grow and expand, we are seeing the industry around it adapt as well. The general acknowledgment that an online social media ad has replaced the common advertisements in newspapers and on billboards is beyond the current transformation we are witnessing over the next ten years. The […]

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Global Marketing

Social Media – For A Living!

Would you believe that brands like Taco Bell, Starbucks and Adidas have dozens of employees whos role is just dedicated to international marketing? Here is an example: I typed in “Social Media Taco Bell” on my LinkedIn. This photo captures just 1 page of the 4 pages of Social Media employees at Taco Bell. The […]

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Global Marketing

Social Media Marketing: How Does It Make Money?

When do you not see an ad on social media? I just went on Instagram to test this out, and on my third scroll there was an ad. Whether you’re Starbucks or a local brick and mortar, social media directly impacts the NOI for these businesses. How? There are different strategies for different size businesses, […]

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Global Marketing

Social Media Marketing: Small Business

When you think of “small business” or even local mom-and-pop shops, technological innovation and brand awareness are not conventionally at the top of the list of key attributes. These store owners are achieving success through a small market in their local region, and don’t seem to have any desire to expand beyond that. However, the […]

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Global Marketing

Tik-Tok : A Marketing Must

If you surveyed every student’s phone in our Master’s Program I would bet $50 there is TikTok on everyone’s iPhone. TikTok “blew up” during the Pandemic, and has become smartphone user’s go to application. Whether it is for a new recipe, home DIY projects, or a silly dog video, TikTok has it. What has been […]

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Global Marketing

A Social Media Marketing Fail

The benefits of social media marketing can also be their downfalls. Social media marketing targets the masses, instantly. If a campaign goes wrong, if the message is not perceived well, it spreads to the masses very quickly. Because social media has so many outlets, it’s really hard to remove a social media fail from the […]

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Global Marketing

Analyzing Top Global Social Media Brands

If you’re new to social media, you’re late to the game. Social media is a source of constant marketing for brands big and small. Mom and pop shops like Semi Tropic Wines in Costa Mesa use Instagram to let locals know about pop-ups and collabs at their bar, or when a new wine is in […]

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Global Marketing

My Most Recent Social Media Purchases

Who am I kidding…I buy SO much stuff on Social Media. Having the topic “Global Social Media Marketing” got me thinking, “what products have I been targeted with.” But better yet, “what have I actually purchased?”. I went on a mission to retrace what I have most recently purchased based on targeted ads on either […]