The benefits of social media marketing can also be their downfalls. Social media marketing targets the masses, instantly. If a campaign goes wrong, if the message is not perceived well, it spreads to the masses very quickly. Because social media has so many outlets, it’s really hard to remove a social media fail from the […]
If you’re new to social media, you’re late to the game. Social media is a source of constant marketing for brands big and small. Mom and pop shops like Semi Tropic Wines in Costa Mesa use Instagram to let locals know about pop-ups and collabs at their bar, or when a new wine is in […]
Who am I kidding…I buy SO much stuff on Social Media. Having the topic “Global Social Media Marketing” got me thinking, “what products have I been targeted with.” But better yet, “what have I actually purchased?”. I went on a mission to retrace what I have most recently purchased based on targeted ads on either […]
Open up your iPhone and take a look at the apps on your phone. What do you see? Maybe some periodicals like The Wall Street Journal and New York Times. Maybe some shopping platforms like Poshmark and Fashionphile. But I will bet $10 you have a handful of social media apps, probably even on your […]
It is no surprise that in 2022, consumers live on their phones. Whether it’s an ad popping up on your Instagram feed, a product review on TikTok, banners on ESPN aps, or targeted advertisements on Facebook; consumers consume through the social media applications on their phones. These social networks have forever changed and transformed how […]