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Lessons on The Transformative Power of Social Media

There are several articles and studies out there showcasing the power of social media. However, sometimes it takes a practical and inspiring example to really understand how this platform can generate such a big impact. One such example can be witnessed in Stacey Heale’s powerful talk at TEDx. Although the subject of this talk is […]

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Team13

The Power of Social Media

Social media is more than just a tool for socially engaging online with friends and family. Platforms such as Facebook, Instagram, YouTube, What’s App, and others, created an opportunity for companies to reach their potential customers on a global basis. The amount of data recorded and analyzed by these platforms’ complex algorithms is sufficient to […]

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Team13

The 21 Years Old Social Media Billionaire

The youngest member of one of the most famous families on today’s show business, Kylie Jenner was recently featured in several headlines after appearing in the cover of Forbes magazine as “the youngest ever self-made billionaire” at 21 years of age. Regardless of actually being self-made or not, a discussion that surfaced after her appearance […]

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Team13

Lego’s Social Media Marketing Approach and What We Can Learn from It

Regardless of your age, gender, or nationality, you are probably familiar with the Danish toy production company, Lego. Founded in 1932, this company not only sells their Lego-brand toys but also owns several amusement parks located in more than 8 countries around the world and have partnerships with big movie studios to produce The Lego […]

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Team13

The rise of Formula 1 through global social media marketing

The fastest motor racing sport in the world, Formula 1 is a world championship of 21 Grand Prix across 21 different countries. It features some of the best drivers in the world, racing for teams with a rich heritage in motor racing like Ferrari. Although synonymous with glamour, big name sponsors and manufacturers, the sport […]