Lego’s Social Media Marketing Approach and What We Can Learn from It

Regardless of your age, gender, or nationality, you are probably familiar with the Danish toy production company, Lego. Founded in 1932, this company not only sells their Lego-brand toys but also owns several amusement parks located in more than 8 countries around the world and have partnerships with big movie studios to produce The Lego […]

The rise of Formula 1 through global social media marketing

The fastest motor racing sport in the world, Formula 1 is a world championship of 21 Grand Prix across 21 different countries. It features some of the best drivers in the world, racing for teams with a rich heritage in motor racing like Ferrari. Although synonymous with glamour, big name sponsors and manufacturers, the sport […]