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Global Marketing

Team Interesting! – 1996 Taco Bell Marketing Strategy Pays Off

Hello all!  Today I am going to retell a marketing strategy that Taco Bell implemented in 1996 to drive up sales for a brief period. On the morning of April 1st, 1996 an ad was placed in the New York Times with a headline that stated the following: “Taco Bell Buys the Liberty Bell.”  In […]

Categories
Global Marketing

Cross Cultural Marketing Mishaps

Good afternoon EMBA class of 2014. After going with many of my fellow classmates and spouses this weekend to South Coast Repertory to see the play Chinglish it inspired me to create a blog on cross cultural marketing mishaps.  For those of us that have seen Chinglish the examples below reinforce the importance of working […]