Studying INSURANCE- Team I’s got your back…

Hello fellow classmates, Now that we’re in the home stretch for Marketing Management, with a strategic marketing plan, presentation, AND exam this week, you may be short on time. So, Team I would like to share with you: All you need to know about marketing in 88 words… Best of luck in the days ahead!

Team Interesting! – 1996 Taco Bell Marketing Strategy Pays Off

Hello all!  Today I am going to retell a marketing strategy that Taco Bell implemented in 1996 to drive up sales for a brief period. On the morning of April 1st, 1996 an ad was placed in the New York Times with a headline that stated the following: “Taco Bell Buys the Liberty Bell.”  In […]

More from Team “I”- INGENIOUS Ads

It has been said that “creative without strategy is called art; creative with strategy is called ‘advertising’.” The recently published book, “D&AD 50” celebrates the last half century of commercial creativity. D&AD (Designers & Art Direction) began in 1962 when a group of…you guessed it, designers and art directors came together to celebrate creative communication […]

Cross Cultural Marketing Mishaps

Good afternoon EMBA class of 2014. After going with many of my fellow classmates and spouses this weekend to South Coast Repertory to see the play Chinglish it inspired me to create a blog on cross cultural marketing mishaps.  For those of us that have seen Chinglish the examples below reinforce the importance of working […]

An INTRODUCTION to Team “I”

Hello, we’re Team “I”- nice to meet you! We’ll be bringing you various INTERESTING articles to discuss IMPORTANT topics in the world of marketing. We’re looking forward to some INTERACTIVE conversation and hope you have an INCREDIBLE time visiting our blog… Family INCORPORATED So, you check your schedule and see you have an afternoon meeting, […]