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Global Marketing

Studying INSURANCE- Team I’s got your back…

Hello fellow classmates,

Now that we're in the home stretch for Marketing Management, with a strategic marketing plan, presentation, AND exam this week, you may be short on time. So, Team I would like to share with you: All you need to know about marketing in 88 words

Best of luck in the days ahead!

Categories
Global Marketing

More from Team “I”- INGENIOUS Ads

It has been said that “creative without strategy is called art; creative with strategy is called ‘advertising’.” The recently published book, “D&AD 50” celebrates the last half century of commercial creativity.

D&AD (Designers & Art Direction) began in 1962 when a group of…you guessed it, designers and art directors came together to celebrate creative communication and raise standards within their industry. D&AD is comprised of individuals from the creative, design and advertising communities from around the world. The group holds an annual awards event, presenting winners with the coveted “Yellow Pencil”. Even rarer, some entries are so outstanding that they receive a special “Black Pencil” award.

The annual D&AD Awards are recognized throughout the world. They establish an “absolute reference standard for creative excellence”. By studying the award recipients featured in D&AD 50 it becomes abundantly clear that there is no one characteristic that makes an ad successful. Each of the highlighted ad campaigns are unique in their own right, however they all do an excellent job of being memorable. And isn’t that, after all, what it’s all about?

Advertising creative director Bill Bernbach once said, “nobody counts the number of ads you run; they just remember the impression you make.” What ad campaign has made an impression on you???

One of my favs would have to be the this one from Dos Equis! The ad campaign quickly turned into a pop culture phenomenon as a wave of spoof videos hit the web.

Share one of your favorites below! Who would you nominate for a prestigious “Pencil” award???

Categories
Global Marketing

An INTRODUCTION to Team “I”

Hello, we’re Team “I”- nice to meet you! We’ll be bringing you various INTERESTING articles to discuss IMPORTANT topics in the world of marketing. We’re looking forward to some INTERACTIVE conversation and hope you have an INCREDIBLE time visiting our blog…

Family INCORPORATED

So, you check your schedule and see you have an afternoon meeting, a brainstorm session on branding. Nothing peculiar about that. Just an average day at the office. But this isn’t the office. The meeting location is your kitchen table and the attendees consists of your family members…

The Wall Street Journal recently published an essay on the benefits of running a family like a business. And why shouldn’t you apply workplace solutions to the challenges families face in the home?

The general belief is that many companies fail if the make up is one or two charismatic leaders, but the others in the company don’t understand or practice the company’s core values or make decisions based on the company’s brand. This new practice engages all family members and gives them a seat at the decision table.

Families are using a progressive program called “agile development” that has quickly spread from manufacturers abroad to startups in Silicon Valley. It's a system of “group dynamics in which workers are organized into small teams, hold daily progress sessions and weekly reviews”.

These group dynamics move away from the “waterfall approach” of management, where orders come from the top down. It is more of a collaborative process, where decisions are made after group conversation where all parties get to weight in. Gone may be the days of the age old parental response, “because I said so!”

Jim Collins, the author of renowned business strategy book “Good to Great, points out that great organizations “preserve the core”. He encourages families to develop a mission statement and using the statement as a foundation for decision making for all members of the family. Children can then work their way through problems and base decisions on how the solution relates back to their family’s unique brand. It creates a “touchstone” for the family and is a great way of highlighting what the family is doing right.

If your family had a brand, what would it be??? Would you be open to drafting a mission statement with your family?