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Global Marketing

Snapchat – Erasable You!

Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”.  (Feb. 11-17, 2013).  For those of you who have never heard of Snapchat, it is bascially a free app that sends […]

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Global Marketing

Taking New Products to Market??? One size fits all?

Posted by Team J, Robin Follman-Otta, Sandro Siles Get Your Product to Market in Six Steps You’re the best person for the job, so get started. BY TAMARA MONOSOFF | May 7, 2009|   “I have an idea but I am confused as to how to get it to market”  Here is my new attempt at blogging since […]

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Global Marketing

The Path to Developing New Sucessful Products

By MIKE GORDON,CHRIS MUSSO, ERIC REBENTISCH And NISHEETH GUPTA “Is your company finding it hard to develop new products? If so, you might try learning from the masters.” The Wall STREET Journal Report Originally, I when I first posted this article, I really wanted everyone to just read it; I didn’t realize I probably should add my “2 Cents” […]