Snapchat – Erasable You!

Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”.  (Feb. 11-17, 2013).  For those of you who have never heard of Snapchat, it is bascially a free app that sends […]

Taking New Products to Market??? One size fits all?

Posted by Team J, Robin Follman-Otta, Sandro Siles Get Your Product to Market in Six Steps You’re the best person for the job, so get started. BY TAMARA MONOSOFF | May 7, 2009|   “I have an idea but I am confused as to how to get it to market”  Here is my new attempt at blogging since […]

The Path to Developing New Sucessful Products

By MIKE GORDON,CHRIS MUSSO, ERIC REBENTISCH And NISHEETH GUPTA “Is your company finding it hard to develop new products? If so, you might try learning from the masters.” The Wall STREET Journal Report Originally, I when I first posted this article, I really wanted everyone to just read it; I didn’t realize I probably should add my “2 Cents” […]

News Flash – Marketing Wars have been declared. We are at DEFCON 1.

“Gentlemen! Start your engines.”  A famous introduction heard to start some of the most prestigious auto racing events like the Indianapolis 500.  Historic races have pinned the highly favored No. 1 racer going against the promising field. No, war has not been declared on a sporting event, but instead it is being declared in the […]

Are You Listening?

Ever wonder if you’re marketing message is being heard?  The Chicago-based media group The Onion, created a marketing-focused offshoot in 2012 called Onion Labs to identify if audiences where hearing marketing messages.  The big brands where taking notice of Onion Labs, and their research. The Onion is a “news” paper that was launched in 1988 that […]