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Global Marketing

Sensory Delight – Is sensory marketing considered manipulative?

To what extent do marketers persuade and influence consumers in their consumption by appealing to (subconscious) senses and is considered manipulative. It is well known that people use, and are influenced by their senses all of the time, whether conscious or subconscious. In order to influence consumers in their decision making process marketers are using […]

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Global Marketing

Blackberry: Alicia Keys to the rescue?

The moment we’ve all NOT been waiting for is soon approaching: The U.S. release of the new Blackberry smartphone in March. Blackberry (formerly known as Research in Motion) knows most consumers couldn’t care less about the Z10, having left Blackberry years ago for iPhones and Android devices. Perhaps this is why Blackberry has opted to […]

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Global Marketing

When a “sale” is more than just a sale…

Marketing analysts have been using consumer’s characteristics and behaviors to play a considerable role in strategy formation of sales.  In the 1960’s, Black Friday gave birth to modern day sales tactics.  Retailers claimed it was the point of the year that they turned a profit or were “in the black” and it essentially took them […]

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Global Marketing

Consumer Research: Is there an algorithm for that?

How does a company know what consumers want? In the case of Nexflix, executives simply look at the selection of videos that consumers choose to watch. Last year, NPR produced a segment on the importance of algorithms as a critical aspect of Netflix’s consumer research. The company uses algorithms to analyze consumer choices, and armed […]

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Global Marketing

When all else fails, choose “organic” potato chips

Individuals who try to eat healthy have the best of intentions, but sometimes don’t know how to make the best choices. That’s when marketing for “healthy” food products enter the picture. Food companies have learned to capitalize on consumers’ desire for fitness by marketing their products accordingly, using language such as “organic” or “heart healthy.” […]